Home / Knowledge / News / Textiles / Study provides orientation for production of home textiles
Study provides orientation for production of home textiles
23
Jun '12
We live global, mobile, networked lives, are very aware of quality and value and can give expression to our individuality in a wide range of ways – even in our habits as consumers. But in what directions are we going to change? What kind of lifestyle will we choose in the future? Heimtextil (9 to 12 January 2013) has confronted this issue and, in collaboration with the well-known Zukunftsinstitut, has taken a close look at five scenarios of human needs – everyday life, home, work, shopping and consumption.

The Heimtextil Management Report is entitled "Individuation and the new markets of individuality". The results of the investigation afford us a glimpse of potential developments in society.

"The aim of the study was to identify future scenarios for living and working and to point up trends which can assist in the formulation of strategies for the production, advertising and marketing of home textiles," explains Olaf Schmidt, Vice-President Textiles & Textile Technologies at Messe Frankfurt. On the basis of research into actual trends and a complementary online survey among German end-consumers, the Management Report showed, for instance, that people's attitudes towards health and well-being are changing: the trend is from 'lifestyle' to 'healthstyle'.

Consequently, these attitudes are now influencing consumer habits and account for an increased willingness to pay more for high-quality - and more specifically - sustainably produced goods. In its conclusion, the study identified five key trends in the 'markets of individuality'. These can be summarised as follows:

Third Place Living: the home-base of the future will be anywhere and everywhere

'Third places' are all those that lie between the home and the workplace; in a mobile society, where – thanks to technological aids - one can do anything from anywhere, such places are becoming significantly more important. Designs created by architects, interior designers and planners of public, commercial and private spaces are facing new requirements on the part of the users of such spaces.

In a rapidly ageing society, there is one fundamental change that underlies any look at health issues: as far as the individual is concerned, it is no longer primarily about curing illnesses but rather about not allowing them occur in the first place. Remedial medicine is giving way to a self-reliant attitude to life. The question as to how healthy our homes are thus becomes part of a larger overall picture for each individual consumer, for industry, for trade and for design.

The awareness of the interdependence of the Earth's eco-systems has long since become a central issue for society. Sustainability has become part of creating stylistic identity. In the coming years, the focus will be on finding realistic concepts which will make it possible for both individuals and companies to make improvements by reducing consumption, whilst not adversely affecting functionality.

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search