Home / Knowledge / News / Textiles / 'Living Flag' highlights US cotton & apparel sector
'Living Flag' highlights US cotton & apparel sector
07
Jul '12
As part of the July 4th celebration in Oviedo, FL, 812 celebrants took part in forming a living flag.  The event, sponsored by Cotton Incorporated and local CBS Radio MIX 105.1 FM, provided 100% cotton red, white, or blue tee shirts --- proudly made in the U.S.A. by North Carolina-based TSDesigns --- to participants forming the flag.

"All of us at Cotton Incorporated were delighted to be a part of a project that celebrates both the birth of our country, and U.S.-based cotton and textile manufacturing industries," said Berrye Worsham, President and CEO of Cotton Incorporated.  Cotton Incorporated, famous for its "The Fabric Of Our Lives" advertising campaign, cites its ongoing Lifestyle Monitor survey as an indicator that cotton is the fabric of our lives in the U.S.  According to the survey:

83% of consumers agree that cotton and cotton blends are the fibers best suited for today's fashions;

Nearly six out of 10 consumers (58%) are bothered than brands and retailers may be substituting synthetic fibers for in denim jeans, followed by tee shirts (56%), and sweatshirts/hoodies (53%); and

58% of consumers say they would be willing to pay a slightly higher price to keep cotton from being substituted with synthetic fibers in their tee shirts, followed by 57% saying the same for denim jeans, and 50% for sweatshirts/hoodies.

Cotton Incorporated tapped TSDesigns as the provider of tee shirts for the event.  The Burlington, NC-based company is a vertically-integrated organization that sources local cotton for its apparel products, which are then made – and sold -- within the United States.

"Today, less than five percent of apparel sold in the U.S.A. is actually made in the U.S.A.," explains Eric Henry, President of TSDesigns.  "Seeing a U.S. flag made up of citizens wearing our tee shirts, which are made in America, is inspiring for all of us at TSDesigns.  Hopefully the image of it will inspire all Americans to look more locally for their apparel needs," adds Henry. 

The impetus may already be there, as the Monitor survey reveals that 60% of respondents feel that clothing made in the U.S.A. is of higher quality than clothing imported from other countries.

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton.  The Program is designed and operated to improve the demand for and profitability of cotton.

TS Designs is a screen printing business founded in 1977.  Once catering to the big apparel brands (Nike, Tommy, Polo, GAP, etc.), TS Designs changed its business model and mission after seeing the destructive effects of NAFTA and globalization on its industry.  The sustainable innovator now prints and dyes shirts made of a variety of sustainable fibers and focuses heavily on US manufacturing.

Cotton Incorporated

Must ReadView All

Courtesy: H&M

Apparel/Garments | On 30th Mar 2017

H&M group's sales increase 7% in 3 months to Feb '17

The H&M group's sales including VAT amounted to SEK 54,369 million...

Textiles | On 30th Mar 2017

Vietnam’s textile & garment exports earn $4bn in Jan-Feb

Vietnam earned $4 billion from textile and garment exports in the...

Textiles | On 30th Mar 2017

India Inc should work for July 1 GST roll out: Fin sec

The Goods and Services Tax (GST) will take India into a very exciting ...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search