Home / Knowledge / News / Textiles / Launch of Raymond's MAKERS brand in Rajasthan
Launch of Raymond's MAKERS brand in Rajasthan
16
Jul '12
Raymond Limited, India’s leading textile and apparel manufacturer & retailer, announced the launch of its new economy brand – MAKERS – in Rajasthan. With this launch, MAKERS aims to replicate the success of Northern and Eastern markets here. It will be covering 2300 retail outlets spread across 216 towns in 33 districts by the fiscal end.

The brand also announced the launch of India’s first insurance scheme for retailers in the State. This Group Personal Accident Policy provides annual insurance cover of up to Rs 10 lakhs for MAKERS retailers and their two salesmen are also covered under this scheme Raymond has always cared for its retail partners and this is a small gesture of acknowledging their contribution in the making of MAKERS brand in market.

Mr Ram Bhatnagar, Vice President – Emerging Businesses of Raymond Limited said, “Raymond is renowned in India and globally for its pioneering strengths in the manufacturing and retailing of worsted textiles. The launch of MAKERS in Eastern markets a year ago marked the textile giant’s foray into the economy segment and in retailing poly viscose fabrics. After successful East and North India launches, we are pleased to enter the Rajasthan markets. 

MAKERS with youth centric product designs and quality assurance which is the hallmark of Raymond has resulted in the brand  receiving an overwhelming response in Eastern and Northern markets.

We foresee significant scope of growth for the brand in popular price segment across the nation and especially Rajasthan given the style-consciousness and increasing aspirations of the Indian youth. People here are energetic, enthusiastic and colourful which reflects in their day-to-day dressing fashion. MAKERS aims to address the needs of this populace with its wide range of fabric colours, matching options and appropriate pricing. Rajasthan has been a stronghold for Raymond and we believe that will be the same for MAKERS as well.”

Keeping in mind the preferences of the youth today, the MAKERS range has youth-centric vibrant designs, fancy colours and special emphasis on innovative finishes. The collection comprises a carefully selected design pallet ranging from stripes to self, micro structures and checks.

The range of well-matched shirting and trouser fabrics under the MAKERS label comes in attractive Combo packs which are a boon to the style conscious customers in the economy segment. It encourages them to be stylish at all times, everyday and thus exude confidence.

The MAKERS’ range of shirting and trouser fabrics will be distributed through a distinct retail network and will be covered  at leading outlets in over 2300 locations across 216 towns.

Raymond Limited


Must ReadView All

Bangladesh garment exports rise 7.46% in July-Nov '17

Apparel/Garments | On 11th Dec 2017

Bangladesh garment exports rise 7.46% in July-Nov '17

Readymade garment exports from Bangladesh increased 7.46 per cent in...

Karl Mayer opens new workshop in Vietnam

Textiles | On 11th Dec 2017

Karl Mayer opens new workshop in Vietnam

Karl Mayer, Germany’s leading textile machinery firm, has announced...

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Textiles | On 11th Dec 2017

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Cotton USA, which promotes US cotton fibre and manufactured cotton...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search