Home / Knowledge / News / Textiles / Naturally Advanced Technologies launches Crailar.com
Naturally Advanced Technologies launches Crailar.com
16
Jul '12
Naturally Advanced Technologies Inc. which produces and markets CRAiLAR Flax Fiber, is a member of the TSX Venture 50, and touts clients including HanesBrands, Georgia-Pacific, Levi Strauss and Company, and Target, has launched its newly-created principal web property, Crailar.com. The site moves the Company's external brand focus toward its featured product, CRAiLAR Flax Fiber, and aims to speak to consumers, growers, partner brands, and investors.

"As we say on our new homepage and I have believed since joining the Company - CRAiLAR Flax Fiber will revolutionize the textile industry and we have heard that supported by some of the finest yarn doctors and brands in the industry," said Ken Barker, chief executive officer of NAT.

"There is not another natural fiber on the market that can compete with it in terms of its combined feel, performance and ease on the environment. I invite anyone to challenge CRAiLAR in terms of water usage, chemical usage, and stress on the farmland upon which we grow. The new look and feel at Crailar.com is our stage to tell this revolutionary story."

Portland, Ore.-based Sticky Co., a multi-disciplinary design studio with a focus on interactive and motion media, executed the creative on the project.

"We aimed to raise the stakes for the future of NAT as a company, and for CRAiLAR Flax as a future household name," said Jay Nalbach, chief marketing officer of NAT. "The team at Sticky could not have been a better partner in helping us to make that happen."

Working with NAT, Sticky Co. utilized the CRAiLAR logo developed by brand expert Peter Moore, as core component around which the site would eventually be wrapped. Moore is the father of the iconic Air Jordan brand and member of NAT's board of directors. From there, the team incorporated original photography taken at NAT flax fields in South Carolina and Oregon, original illustrations inspired by botanical textbooks, and deft copywriting that tells the CRAiLAR story frankly and honestly. The site reflects NAT's goal to establish a brand reputation for its groundbreaking CRAiLAR Flax and the global partners that use it in their products.

Long in development with HanesBrands, which released a limited batch of socks containing the fiber for Earth Day earlier this year, Georgia-Pacific and Brilliant Global Knitwear, which anticipate products in the near future, NAT will establish a global brand identity and strategy with all partner brands. The Company is in evaluation and development agreements with Levi Strauss & Co., Cintas, Carhartt, Ashland, Target and PVH Corp.

Naturally Advanced Technologies Inc., through its wholly owned subsidiary, CRAiLAR Fiber Technologies Inc., has developed proprietary technologies for production of bast fibers, cellulose pulp, and their resulting by-products in collaboration with Canada's National Research Council.

Naturally Advanced Technologies Inc


Must ReadView All

Decision in UK budget to attract investment in retail: BRC

Textiles | On 24th Nov 2017

Decision in UK budget to attract investment in retail: BRC

British finance minister Philip Hammond’s announcement in his budget...

Courtesy: Shangdong Ruyi

Textiles | On 24th Nov 2017

Shangdong Ruyi to acquire major stake in Bagir

Shangdong Ruyi Technology Group Ltd, one of the leading Asian global...

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Apparel/Garments | On 24th Nov 2017

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Chinese e-commerce firm JD.com has invested $44 million in Tiki.vn, a ...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search