The mix and match trend continues into the new season, with stripes and spots adding to a virtual rainbow of bold colours like reds, mauves, oranges, greens and blues in crockery. Tropical influences are featured in what Woolies home team is calling the ‘Bahia’ theme, with bright jungle florals and birds joining in the mix and match fun. Spots and stripes make their way onto bedding along with vibrant colours.
The nautical pairing of blue and white is a perennial summer favourite. This season they’re joined by yellow as a highlight colour which gives it a slightly more relaxed, Bohemian-inspired feel. Glamour isn’t forgotten, either, and December brings the launch of bedding and accessories with all the bling touches to add sparkle to mid-summer.
Colour, whether bright or muted, is a feature of Woolworths outdoor collection of cushions, lounger cushions and tablecloths as well as in the top quality melamine and acrylic tableware. If you love a braai, you won’t want to miss innovative braai tray and braai wok. The first is ideal for putting things like prawns on the fire, while the ‘wok’ makes giving your veggies that real braai flavour easier than ever.
Summer, of course, means Christmas, and once again this year customers will find all the holiday décor, tableware, napery and accessories they could wish for. The traditional red, gold and silver are there, along with a subtle duck egg blue and Moroccan influences that have been created by the Woolworths design team to bring a sophisticated local flair to local homes this festive season.
The understated sophistication and contemporary urban styling Studio.W is known for is clearly evident throughout the summer range, from the subtle Moroccan influences in fabric texture and pattern to the soft yellows, blues and turquoises of the season’s fabrics. In tableware, tonal shades of caramel and grey are complimented by understated pattern and white on white textures. Wood and metal remain vital elements of the Studio.W range, particularly in accent pieces and lamps in interesting and unusual shapes.
W Collection remains an iconic range for the discerning customer who appreciates luxury as much as value. For summer they’ll find exquisite bedding, gorgeous accent pieces and beautiful tableware, including porcelain with metallic trim, leaded crystal, and heavy gauge 18/10 stainless steel cutlery. For the bathroom, there are new colours added to the range of ultra-soft, ultra-absorbent W Collection MicroCotton towels.
Apparel/Garments | On 28th May 2017
Over 45 per cent retailers in the US plan to utilise artificial...
Textiles | On 27th May 2017
The Fabric of Change initiative of Ashoka and the C&A Foundation is...
Everflow Petrofils Ltd
‘An innovative technology which India needs desperately is the...
Shades of India
Women value something that is unique and has a flavour of India
‘The share of kidswear segment in the online sector is still small in...
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Nature Works LLC
Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...
Technical Absorbents Ltd
Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...
She grew up in the walled city of Old Delhi, completed her studies, and...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...
Rupa Sood and Sharan Apparao
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...