Home / Knowledge / News / Textiles / ColorZen launches new revolutionary dyeing technology
ColorZen launches new revolutionary dyeing technology
13
Aug '12

ColorZen LLC announced the launch of a groundbreaking technology that will revolutionize the way cotton is dyed, eliminating water pollution and vastly reducing water and energy consumption.

The new technology, which was unveiled at an event in NYC featuring renowned water conservationist Alexandra Cousteau as the keynote speaker, addresses the environmental issues that have traditionally clouded the cotton dyeing process. “ColorZen technology pre-treats the cotton fiber making the dyeing process efficient and sustainable by vastly reducing the amount of water, chemicals and time needed to dye cotton,” says Michael Harari, president of ColorZen LLC.

During her remarks at the event Alexandra Cousteau said, “Clearly in a world where one third of the world’s people don’t have access to clean water, it is unthinkable to destroy trillions of gallons of water per year through traditional textile dyeing processes when alternatives exist.” She continued, “The only conclusion here is that the textile industry is in dire need of a solution to the global environmental crisis caused by the cotton dyeing process.”

“ColorZen technology represents the future of the cotton dyeing industry,” Harari said. “We will now be able to offer brands, retailers, and manufacturers a sustainable choice for cotton dyeing that will protect the fresh waterways and reduce energy consumption. With ColorZen cotton, less is more when it comes to preserving the environment.”

Describing the ColorZen process as a necessary technology to help stem global pollution, conservationist Alexandra Cousteau said, “As the world’s water crisis escalates, so will the consumer’s demand for sustainable products that will reduce the strain on the world’s water and energy resources.” According to experts on the topic, traditional textile dyeing dumps over 600 billion gallons of toxic wastewater into the rivers and waterways in China each year.

ColorZen technology reduces water consumption by 90% and can dye the same amount of cotton in less than 1/3 the amount of time, Harari said. The environmentally friendly process eliminates the use of toxic chemicals normally flushed back into fresh waterways and rivers, and achieves zero toxic discharge, something governments in countries like China and India have been seeking for decades.

Crucial to the market receptivity of this technology is that ColorZen cotton is compatible with any existing equipment used for dyeing, so manufacturers and dye houses will not need to make new capital investments or change dyestuffs.

Sustainable, scalable and cost-effective, ColorZen technology creates a strong natural affinity between the dye and the cotton fiber, eliminating the need for harsh chemicals.

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search