Home / Knowledge / News / Textiles / ColorZen launches new revolutionary dyeing technology
ColorZen launches new revolutionary dyeing technology
Aug '12

ColorZen LLC announced the launch of a groundbreaking technology that will revolutionize the way cotton is dyed, eliminating water pollution and vastly reducing water and energy consumption.

The new technology, which was unveiled at an event in NYC featuring renowned water conservationist Alexandra Cousteau as the keynote speaker, addresses the environmental issues that have traditionally clouded the cotton dyeing process. “ColorZen technology pre-treats the cotton fiber making the dyeing process efficient and sustainable by vastly reducing the amount of water, chemicals and time needed to dye cotton,” says Michael Harari, president of ColorZen LLC.

During her remarks at the event Alexandra Cousteau said, “Clearly in a world where one third of the world’s people don’t have access to clean water, it is unthinkable to destroy trillions of gallons of water per year through traditional textile dyeing processes when alternatives exist.” She continued, “The only conclusion here is that the textile industry is in dire need of a solution to the global environmental crisis caused by the cotton dyeing process.”

“ColorZen technology represents the future of the cotton dyeing industry,” Harari said. “We will now be able to offer brands, retailers, and manufacturers a sustainable choice for cotton dyeing that will protect the fresh waterways and reduce energy consumption. With ColorZen cotton, less is more when it comes to preserving the environment.”

Describing the ColorZen process as a necessary technology to help stem global pollution, conservationist Alexandra Cousteau said, “As the world’s water crisis escalates, so will the consumer’s demand for sustainable products that will reduce the strain on the world’s water and energy resources.” According to experts on the topic, traditional textile dyeing dumps over 600 billion gallons of toxic wastewater into the rivers and waterways in China each year.

ColorZen technology reduces water consumption by 90% and can dye the same amount of cotton in less than 1/3 the amount of time, Harari said. The environmentally friendly process eliminates the use of toxic chemicals normally flushed back into fresh waterways and rivers, and achieves zero toxic discharge, something governments in countries like China and India have been seeking for decades.

Crucial to the market receptivity of this technology is that ColorZen cotton is compatible with any existing equipment used for dyeing, so manufacturers and dye houses will not need to make new capital investments or change dyestuffs.

Sustainable, scalable and cost-effective, ColorZen technology creates a strong natural affinity between the dye and the cotton fiber, eliminating the need for harsh chemicals.

Must ReadView All

Textiles | On 25th Oct 2016

Arvind to dilute 10% stake in brand business arm

Arvind Limited, one of India’s largest integrated textile and apparel ...

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Interviews View All

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search