World first innovative new carpet backing in New Zealand

17 Aug '12

3 min read

Rodney Martin, Chairman and CEO of Flooring Brands, Carpet Court and the Floorstore, also commended the environmental innovation; "Flashbac looks like a great product which sits well with Flooring Brands' attitude to innovation. It will be installer friendly, easy on the paintwork, and good for the environment."

Ms Keown said the new recycled carpet backing had been extensively tested and performed better than jute.

"We tested it in a three-month trial in school corridors at New Zealand's biggest school - Rangitoto College - and it worked extremely well.

"As well as having excellent fire resistance, thermal and sound insulation properties, it is slightly thicker than jute and much softer which means less damage to skirtings and walls when carpet is being installed," she said.

"It also produces very low air emissions through our backing plant compared to the jute, which is another environmental positive."

Ms Keown said the product had potential well beyond the New Zealand and Australian carpet market, and discussions were under way with carpet makers in the US.

Cavalier Bremworth

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