Hand spun khadi morphs into fashion fabric

"With advancements in techniques, Khadi has become soft as finer count yarns are being used. The use of bright colors like oranges, reds and violets are giving Khadi a fresh look. Even, elaborate floral designs are woven with ease today just like a heavy benarasi or kanjeevaram saree. By using jamdani technique, real zaris and multi-colored threads are being incorporated to bring about grandeur and richness in the fabric, breaking its old, dull and not so premium taboo," he elaborates.
 
Emphasizing on the growth opportunities and revival of the fabric, Mr. Shah states, “As a designer, I believe there is a lot of growth opportunity. I am an avid promoter of Khadi fabric and my creations received an overwhelming response wherever they have been presented. Most recently, they were appreciated at the Berlin Fashion Show’s Lavera Eco Fashion Show.”
 
Mr. Shah credits the younger generation for appreciating the traditional fabric and bringing it back in vogue. Being optimistic about Khadi’s future, he opines, “Today the young generation is keen to promote green environment and be a part of societal development activities. I hope my fellow designers and upcoming designers will play a significant role in the revival of Khadi by offering more trendy twists in order to sustain the age-old fabric. This will go a long way in the promotion of handloom and will rejuvenate the fading weaver community confidence.”