Home / Knowledge / News / Textiles / Sense of Nature looks to expand SilkFX biz in 50 countries
Sense of Nature looks to expand SilkFX biz in 50 countries
24
Aug '12
The current leading alternative is SilkFX, a refined natural silk fiber developed by the Danish-owned Sense of Nature to deliver more value to the consumers.

The company has recently expanded its NordicComfort product lines six countries, but the introduction of the SilkFX filling in their sleeping products has accelerated the company’s expansion into even more territories.

“Based on the current demand for the products, we are looking to have a solid presence in 50 countries very quickly,” explains Daniel Galle, CEO and founder of the company. “This is only possible because SilkFX represents a major breakthrough which resonates really well with the consumers.”

The company is managing the expansion through a growing agent network, wholesale distributors, and large retailers who sell to the users. These partners are quickly adapting to this trend, choosing to pre-empt consumer demand with this successful natural alternative.

“Our initial efforts in Denmark at making healthy natural duvets into an affordable luxury have paid off,” comments Anna Hjoellund, co-founder of Sense of Nature. “Those who understand that consumers want a healthier choice for their next duvet or pillow filling are benefiting the most.”

The company’s leading NordicComfort brand empowers consumers with the major health and lifestyle benefits of the SilkFX filling. Possibly the main reason that these products are being received so well in different countries is that SilkFX has all the properties needed by the human body to sleep better.

“Our vision is to give everybody the chance of experiencing healthy, natural duvets and pillows which have a powerful and positive effect on their sleep,” the company’s founders conclude.

Sense of Nature

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search