Home / Knowledge / News / Textiles / Global franchise stores –the next step for Jharcraft
Global franchise stores –the next step for Jharcraft
27
Aug '12
Mr. Dhirendra Kumar
Mr. Dhirendra Kumar
There is a huge demand for Indian handloom products and handicrafts in the global market and several government-supported organizations, who are working in close association with the weavers and artisans from the backward areas of the country, are trying to promote the products through various international platforms, including setting up franchise showrooms and participating in trade fairs.
 
One such organization is the Jharkhand Government’s undertaking- Jharkhand Silk Textile and Handicraft Development Corporation Ltd. (Jharcraft). It is entrusted with the role of implementation of the government funded schemes to promote tasar silk, handloom and handicraft of the state in the domestic and international markets.
 
Jharcraft is now going global in a big way. The organically-certified organization is receiving orders in bulks for its handwoven tasar silks from across the globe. In an interview with fibre2fashion, Mr. Dhirendra Kumar, MD, Jharcraft, confirmed, “We are exporting our products to around 10 to 12 countries in the world as on date.”
 
“The best thing is that we are getting repeated orders from our clients and the quantity is also increasing. This means that the acceptability of our products is increasing in the international market. We are supplying our products majorly to USA, UK, Germany, France, Australia, Italy, Turkey and Sweden,” he says.
 
Additionally, he reveals, “The discussions for opening franchise showrooms abroad are going on since the last one year. Some people are trying to put up franchise shops in USA and UK, and also many of our buyers wish to open stores in Italy, Turkey and Istanbul. There are some offers coming from a group in Morocco as well.”
 
However, he quickly adds that discussions to open franchise showrooms in different parts of the world are still at a very preliminary stage, and nothing concrete has been finalized as yet. 
 
But an optimist Mr. Kumar quips, “May be in the near future we would be able to sign some agreements and set up few franchise stores abroad.”
 
Mr. Kumar spoke on the measures adopted by the organization for meeting the rising demand of their increasingly becoming popular products worldwide, “We understand that when the popularity of the products increases, we have to gear up our production at the same time maintaining our quality, prices and various other aspects. Around 225,000 people are associated with us, hence increasing the production has never been an issue.”
 
“We have organized nearly 1 million women into 50,000 groups and have started training them for systematic production. Another 1million people will be joining us in the next 2 to 3 years. So, we have our roadmap ready for the next 5 years,” he states.
 
Mr. Kumar concludes, “Today we are a Rs. 1-billion company and we look forward to becoming a Rs. 100-billion company in the next 5 years.”
 

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search