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SEI launches home furnishing brand Holly & Martin
Aug '12
Southern Enterprises, Inc. (SEI) launches its groundbreaking home furnishings brand, Holly & Martin, on September 1, 2012. The Holly & Martin brand is inspired by connecting with the consumer to provide products that focus on the modern consumer. This new home furnishings brand is focused on building this connection to provide products that truly work in the homes of today.
SEI has seen continuous sales growth in recent years by offering a broad selection of solution-based furniture and accessories for every room. Now, through extensive market research and interaction via social media, SEI has developed a home furnishing line that is in tune with the end consumer.
Mike Horowitz, SEI President and CEO, said, "SEI's goal with the Holly & Martin brand is to offer products that connect with today's consumer. The Holly & Martin brand is the result of SEI's initiative to build a bond with consumers and gain meaningful insight from them. It goes beyond analyzing sales and being well-informed of design trends – getting in touch with today's consumer provides an opportunity for product growth through feedback and conversation. Connecting on social platforms and through market research provides an understanding of the modern consumer's values and interests."
With the Holly & Martin brand, SEI has been able to create products that balance what matters to the average consumer – purpose, design, value, and convenience. Today's home is fresh and dynamic, technology driven, passionately organized, and fashion forward; the furniture of today should reflect that too. At Holly & Martin, function meets style in home furnishings that succeed at meeting the needs AND desires of consumers today.
SEI encourages its clients and consumers to connect with the Holly & Martin team via social media and contribute to the Holly & Martin home furnishings evolution. Follow the blog for a taste of the Holly & Martin brand – it's informative, funny, and just quirky enough to love. Visit the Holly & Martin website for live chat support on design advice, room makeover tips, and product information.
Coming Soon: SEI and the Holly & Martin brand have exciting, new concepts in progress to take the home furnishing evolution to the next level. An array of new products, from portable fireplaces to innovative organization pieces, will be added to the line this fall.
Southern Enterprises, Inc. (SEI) is a privately owned, Dallas-based designer, manufacturer, importer, and wholesaler of home furnishings and decorative accessories with over three decades of experience. Continuous market research, strong client relationships, and extensive industry involvement allow SEI to provide its clients the tools to be successful in both ecommerce and retail sales.

Southern Enterprises, Inc. (SEI)

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