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Woolmark to display merino trends at Spin Expo Shanghai

29 Aug '12
4 min read

Florence, Italy to source the best quality wool products worldwide and to identify the emerging trends in fashion, design, art, pop culture, music and other fields.
 
Nine inspirational themes are presented for Autumn Winter 2013/14. Some are macro-trends, “long-waves” moving through fashion and lifestyle with endurable influence. Others are emerging new trends, reflecting the esprit du temps and the upcoming needs of the future market. Each theme is represented by a collection of yarns and fabrics that are commercially available, as well as some exclusive pieces from The Woolmark Company’s archives, to stimulate a contemporary re-interpretation.
 
The latest technological innovations in treatments and finishes are very important, giving to the yarnsfabrics such as jersey, new features of outstanding softness and usagesuitable for high performance products for in the active sports sector.
 
Another development from The Woolmark Company is the launch of a new service which it the company will provide to the apparel industry, ‘Learn about wool’, which that provides retailers, designers and manufacturers with manuals, presentations and samples that contain valuable information on wool and working with wool.
 
The new educational package, ‘Learn about Wool’, comprises of manuals, presentations and actual samples of wool. This comprehensive package tackles subjects such as manufacturing knitwear and wovenwear, caring for a wool sweater and understanding the wool suit. The courses are aimed at those who are new to wool or to textiles in general and are suitable for self-coaching or training in a classroom setting.

The Woolmark Company

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