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Second edition of 'Lycra Rendezvous' to be held in October
31
Aug '12
Invista, one of the world's largest integrated producers of polymers and fibers is gearing up to present second edition of its much anticipated ‘Lycra Rendezvous’ event scheduled to take place in October this year. With the theme, ‘Where Tough meets Comfortable’, the event will focus on the ‘denim’ segment and showcase product innovations like Tough Max Lycra fabric, Lycra dualFX fabric and XFIT Lycra fabric.

The forum aims to reach out to key members of the value chain including manufacturers, mills, retail brands, buying houses. The day-long event will comprise of technical seminars, buyer seller meets, fabric presentations by mills and performance shows.
 
Fabric mills, buying houses, brands and retailers from across Asia and Europe are expected to participate in this event. Avinash Chandra, Marketing Head - South Asia, Invista, said, “The Indian market has moved beyond five-pocket blue denims. Consumers are becoming more demanding, hence raising a need for denim jeans makers to continuously be on the innovation curve, keeping in mind the apparel trends and consumer preferences. Our latest offering at the second edition of Lycra Rendezvous’, the Tough Max Lycra fabric caters to the young male consumers who are looking for jeans that offer strength and comfort.”
 
 The Tough Max Lycra fabric concept was born out of a void in the marketplace. While analyzing market offerings, Invista noted that rugged jeans could last a long time, however, they are often heavy or stiff. And while 100% cotton jeans were comfortable, it did not always stand up to the demands of an active lifestyle.  Jeans made with Tough Max Lycra fabrics fill this market need by allowing designers to create garments that are both tough and comfortable at the same time. Tough Max Lycra fabrics lead the way, reflecting the emerging trend toward a fusion of performance fibers or fabrics and everyday apparel. Made from a blend of cotton and high performance Lycra T400 fiber, Tough Max Lycra fabrics have up to twice the strength and abrasion resistance of 100% cotton and offer enhanced comfort through freedom of movement.
 
In order to qualify for Tough Max Lycra fabric branding, fabrics must pass a variety of tests including those for strength, abrasion resistance, stretch, growth and shrinkage and must contain Lycra T400 fiber or polyester-covered Lycra fiber.
 
•         Lycra T400 fiber is chlorine-resistant and withstands bleaching and washing techniques not typically used on stretch denim or denim with treatments such as antique finishes, whisker washing and sandblasting
 
•         TOUGHMAX Lycra fabric: Twice as strong in comparison to 100% cotton jeans, these fabrics withstand the rigors of everyday wear and tear. Its prepared with a blend of cotton and high-performance Lycra T400 fiber
 
•         Lycra dualFX fabric made with patented technology from Invista, this fabric offers super stretch denim with extra comfortable fit that lasts longer. The heart of the technology involves combining Lycra fiber and Lycra T400 fiber weaved in the same fabric to give the garment high stretch, high recovery, and low shrinkage

Invista


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