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Cotton marketing in spotlight at Aussie Cotton Forum

06 Sep '12
2 min read

Cotton growers in southern NSW and the Riverina will tackle important marketing issues at a special forum in Griffith on Friday, September 14 organised by Cotton Australia.

The forum is being held against the background of a volatile and uncertain world production, consumption, marketing and trade situation.
 
The International Cotton Advisory Council forecast this week that world ending stocks of cotton could reach 16 million tonnes by July 2013, when the ratio of ending stocks to use outside China may reach the highest for almost 50 years.
 
Forum presenter, Pete Johnson, a director of Cotton Compass, the weekly cotton market intelligence newsletter, says this suggests the upcoming season warrants a renewed focus on marketing fundamentals and on understanding international and domestic issues influencing returns and profits.
 
He will provide a comprehensive market overview; identify key issues for growers to monitor; and outline the range of marketing options available, and some key ginning and marketing providers.
 
He will also address the likely impact of changes in the base grade, which favour higher grade cotton; will focus on contracts and how to alleviate delivery problems; and will provide a rundown on the pros and cons of price premium and discount sheets.
 
Being an open forum form, growers will also have an opportunity to raise a wider range of issues covering marketing and the host of other related issues beyond the farm boundary.
 
Pete Johnson expects 2012 Australian cotton plantings to embrace 430,000 hectares of irrigated cotton (down from 450,000 ha last season) and dryland cotton to be reduced to 55,000 ha from a record of almost 114,000 ha last season, as a result of price factors, alternative crop options, and deteriorating moisture conditions.
 
He estimates the Lachlan/Riverina region to plant around 41,000 ha of irrigated cotton this coming season, down from 53,500 ha last season, and a negligible area of dryland.
 
The Cotton Australia Forum will be held at the Gemini Function Centre, Banna Avenue, Griffith, from 8am to 11.30am on Friday September 14.

Cotton Australia

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