Home / Knowledge / News / Textiles / Huge demand for Chanderi sarees in India
Huge demand for Chanderi sarees in India
Sep '12
The popularity and demand of Chanderi sarees, a textile heritage of central Indian state of Madhya Pradesh, has risen in the last few years.
Chanderi sarees are known largely for their sheer texture, light weight and glossy transparency. These sarees are a result of expert traditional methods of hand weaving that have been developed over the centuries being passed down to later generations.
“The Geographical Indication certification assigned to Chanderi sarees two years ago has increased their popularity and demand in almost all the states and regions of India,” said Mr. Dilip Soni, Assistant Manager of Mrignayani in a chat with fibre2fashion.
Mrignayani, a unit of Madhya Pradesh Hastshilp Evam Hathkargha Vikas Nigam Limited, facilitates the wonderful creations of the master craftsmen of Chanderi to reach the true art lovers. It also provides certain free insurance schemes to the weavers for enrichment of their livelihood.
Speaking about the production and marketing of Chanderi sarees, he says, “There are 25,000 weavers in the village Chanderi, from where the fabric and the sarees got their name, who are engaged in the production of the fabric. There is huge demand for Chanderi sarees and the entire produce gets sold India itself.”
Mr. Soni also explains the design modification patterns that they are engaging in their products. He avers, “The weavers are experimenting with new styles of printings like batik, kalamkari, bagh, dabu, bagru, chauranga and block print. We have tied up with NIFT and NID for skill development, where the weavers are trained for new designs, color combinations and styles.”
“Besides sarees, Chanderi fabric is also being used for making dress materials and stoles. All the winners of the Commonwealth games were felicitated with Chanderi stoles,” he adds.
When quizzed about Mrignayani’s work, Mr. Soni says, “The story of Mrignayani is as diverse and fascinating as the art and creations of the state of Madhya Pradesh itself. With its countrywide network, Mrignayani provides the artists and craftsmen with efficient and profitable means of showcasing and marketing their products.”

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search