Home / Knowledge / News / Textiles / Huge demand for Chanderi sarees in India
Huge demand for Chanderi sarees in India
18
Sep '12
The popularity and demand of Chanderi sarees, a textile heritage of central Indian state of Madhya Pradesh, has risen in the last few years.
 
Chanderi sarees are known largely for their sheer texture, light weight and glossy transparency. These sarees are a result of expert traditional methods of hand weaving that have been developed over the centuries being passed down to later generations.
 
“The Geographical Indication certification assigned to Chanderi sarees two years ago has increased their popularity and demand in almost all the states and regions of India,” said Mr. Dilip Soni, Assistant Manager of Mrignayani in a chat with fibre2fashion.
 
Mrignayani, a unit of Madhya Pradesh Hastshilp Evam Hathkargha Vikas Nigam Limited, facilitates the wonderful creations of the master craftsmen of Chanderi to reach the true art lovers. It also provides certain free insurance schemes to the weavers for enrichment of their livelihood.
 
Speaking about the production and marketing of Chanderi sarees, he says, “There are 25,000 weavers in the village Chanderi, from where the fabric and the sarees got their name, who are engaged in the production of the fabric. There is huge demand for Chanderi sarees and the entire produce gets sold India itself.”
 
Mr. Soni also explains the design modification patterns that they are engaging in their products. He avers, “The weavers are experimenting with new styles of printings like batik, kalamkari, bagh, dabu, bagru, chauranga and block print. We have tied up with NIFT and NID for skill development, where the weavers are trained for new designs, color combinations and styles.”
 
“Besides sarees, Chanderi fabric is also being used for making dress materials and stoles. All the winners of the Commonwealth games were felicitated with Chanderi stoles,” he adds.
 
When quizzed about Mrignayani’s work, Mr. Soni says, “The story of Mrignayani is as diverse and fascinating as the art and creations of the state of Madhya Pradesh itself. With its countrywide network, Mrignayani provides the artists and craftsmen with efficient and profitable means of showcasing and marketing their products.”
 

Fibre2fashion News Desk - India


Must ReadView All

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

Courtesy: Tintex

Textiles | On 21st Jun 2018

'Price ratio is key factor for knitted fabrics market'

The price ratio is a key factor for the global knitted fabrics market ...

Interviews View All

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Top executives
Textile industry, India

The event should be organised every year

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search