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Miroglio's digital printing in focus at Première Vision
Sep '12
Creativity, production speed and design quality through digital printing: Miroglio Textile (Miroglio Group) takes one of the key challenges faced by the textile sector to the very heart of Prémiere Vision by means of an unprecedented performance by Stefano Arienti, among the most important artists on the Italian scene, which will entail the creation of new fabrics in real time.

Original silk and cotton fabrics will be printed with a fast and dynamic digital printing system inside the Miroglio booth, transformed for the occasion into an artist's studio, on 19 and 20 September, from 9am to 6:30pm.

The event will be staged as part of the Metri d’Arte project, which premièred precisely at Prémiere Vision in Paris last February, and whose new edition will be launched soon.

“How can one rethink a fabric's production process by taking full advantage of the speed, quality and endless creative freedom allowed by digital printing?” Miroglio Textile's answer, during the two days in Paris, will be a performance arising from the collaboration between Stefano Arienti and the company's style and design department, encompassing artistic work and new concept for industrial production.

The result is a series of artist's fabrics designed on the spot by involving visitors to the fair – printed in real time, yet exclusive exactly thanks to their uniqueness . Visitors will be able to offer ideas or starting points, such as images or objects on hand, thus triggering the artistic process that leads to the creation of the fabrics.

The material received will then be artistically reworked and digitized. Finally, a plotter wil print the artist's fabrics live. The creative process will therefore be fulfilled in the production of the fabrics exactly thanks to the potential offered by digital technology.

The collaboration between Stefano Arienti and Miroglio Textile began in 2011 with the Metri d’Arte project, in which he worked together with the designers at the style and design department to create the prints for two artist's collections: “weaves” and “cut-outs from nature”.

Metri d'Arte is an art project that leads Miroglio Textile to serve as an innovative thinking and experimentation laboratory to create fabrics conceived, designed and produced as actual works of participatory art, yet possessing beauty, soul and meaning.

Presented in February 2012 in Paris at the Spring / Summer 2013 Première Vision, Metri d’Arte saw the participation of artists Stefano Arienti, Massimo Caccia and Maggie Cardelus, who successfully designed six collections for a total of twenty-one artist's fabrics. Metri d'Arte, curated by Trivioquadrivio, was devised as a meeting point of art and industry to explore the exciting new frontiers of creativity.

Stefano Arienti is one of the most renowned artists of the Italian scene. In the 80s he was in contact with the most idiosyncratic fringes of Italian avantgarde, and he still surprises art audiences with the variety of his work and the ability to transform everyday objects and materials into works of art through continuous experimentation with techniques and tools.

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