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Lots of novelties in digital printing at viscom show
Sep '12
Large format prints of ever increasing size, special effects with metallic inks, excellent print results on a wide range of materials including glass, metal or plastic: The technical developments in the print sector continue to open up new areas of applications. Digital printing is on the advance in this field. 

The printing industry demonstrates its capabilities – at viscom, the International Trade Fair for Visual Communication, Technology and Design which will take place from 25 to 27 October in Frankfurt. This is where the leading domestic and international manufacturers and service providers in the segments of machinery, components, materials and services for digital printing will present themselves. Once again the trade fair will display the major themes and developments in the industry. 

The focus will be not only on new technologies and applications. Increasing efficiency and productivity in printing, as well as environmentally friendly technologies are topical issues in the industry. 
Large format advertising catches customers’ attention – for the printing industry this is a business field with great future potential. “Already we encounter many large format printing products in our daily lives: at bus shelters, in department stores and supermarkets as well as many other places.” Susanne Rösner, Product Marketing InkJet with Agfa Graphics Germany, expects wide format to advance further in the next few years. More than that: “Existing market segments will complement niche applications and thus create a broader basis. Some of the printing assignments still produced by classic offset printing today will be printed digitally in future, and the proportion of large format prints in the packaging market with its manifold possibilities will continue to grow. In screen and textile printing, there will also be more large format print applications in the creative field. Due to their high degree of specialisation combined with limited print runs, large format print jobs as the driving force for the entire company offer considerable profit potential,” says Rösner. 
In order to fully benefit from this trend, companies must at the same time become even more efficient: “Optimisation and automation of processes are major parameters for satisfactory productivity. New software, printing technology and further processing products for optimisation, automation, and for monitoring possible sources of error are our top performers to be presented at viscom 2012”, says Joachim Rees of Multiplot Europe. 

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