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PBteen launches new Burton home collection
21
Sep '12
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, announced the launch of an exclusive home collection designed in collaboration with Burton, the world’s leading snowboard company. The new collection will be available through the PBteen catalog, e-commerce site and at the six PBteen stores beginning this September through the 2012 holiday season.

The new Burton home collection includes bedding, lighting, lounge seating, wall décor and accessories for tweens and teens. The collection features patterns and prints inspired from Burton’s popular apparel line.

Some highlights include: a quilt which is comprised of 12 t-shirt logos from Burton’s current and past seasons, as well as a duvet cover modeled after a Burton snowboard jacket with authentic details like zippers and pockets.

The Burton home collection also includes wall murals featuring images of Burton Team Riders: Danny Davis, Gabi Viteri, Hannah Teter, Jussi Oksanen, and Nicolas Muller.

“We are thrilled with this exciting new collaboration,” said Janet Hayes, president of PBteen and Pottery Barn Kids. “PBteen and Burton share a love for design and quality. We are excited to bring the Burton lifestyle into teen homes around the country.”

“I think the collection is a natural fit for snowboarders and for anybody who appreciates our lifestyle,” said Jake Burton, founder and CEO of Burton Snowboards. “PBteen is a leader in what they do, and we have great respect for the company. When I sent out samples of the collection to my kids to check out, the feedback was overwhelmingly positive and the product never came back.”

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home.

Williams-Sonoma Inc.


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