Home / Knowledge / News / Textiles / Sure Fit introduces upscale Premier Collection
Sure Fit introduces upscale Premier Collection
26
Oct '12
Sure Fit Inc., the leading provider of classic and contemporary slipcovers and home solutions since 1914, is proud to announce the launch of its upscale Premier Collection. Creating a new level of luxury in the slipcover category, Sure Fit’s Premier Collection features heavyweight fabrics and decorator details typical of fine custom upholstery.  

“We are constantly growing and evolving our product lines, and the Premier Collection elevates Sure Fit into a whole new category by offering the look of high-end custom upholstery without the cost.” said Hugh Rovit, CEO of Sure Fit, Inc.  “The Sure Fit line now offers something for everyone — from the discerning shopper seeking unique craftsmanship to the consumer looking for quality product at an affordable price point.”  

The Premier Collection’s upholstery-grade fabrics and superior materials are masterfully crafted to mimic a custom-made fit for chairs, loveseats, petite- and regular-sized sofas. The uniquely textured materials in Premier’s Carlisle and Alpine lines showcase lasting, quality workmanship, such as detailed topstitching, contrast cording, layered fabrics and adjustable fittings.

“Slipcovered furniture is becoming more mainstream in the furniture market and is now a decorator choice, just like upholstered furniture,” said Margaret Nanni, SVP of Product Development. 

“With the constant demand for versatility and a growing trend for relaxed looks, the Premier Collection offers a superior, long-lasting solution. It combines Sure Fit’s expertise in ready-made fits with a luxury assortment of heavyweight fabrics and value-added workmanship details, as an alternative to expensive custom slipcovers, reupholstery or new furniture."

Sure Fit Inc.

Must ReadView All

Apparel/Garments | On 5th Dec 2016

EC proposes new tax rules to support e-commerce in EU

The European Commission (EC) has unveiled a series of measures to...

Textiles | On 5th Dec 2016

US textile & apparel exports down 6.44% in Jan-Sept ’16

The exports of textile and apparel from United States were down 6.44...

Textiles | On 5th Dec 2016

Pakistan’s 2016-17 cotton output surpasses last season

Cotton output in Pakistan during 2016-17 season has already surpassed ...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search