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Sure Fit introduces upscale Premier Collection
Oct '12
Sure Fit Inc., the leading provider of classic and contemporary slipcovers and home solutions since 1914, is proud to announce the launch of its upscale Premier Collection. Creating a new level of luxury in the slipcover category, Sure Fit’s Premier Collection features heavyweight fabrics and decorator details typical of fine custom upholstery.  

“We are constantly growing and evolving our product lines, and the Premier Collection elevates Sure Fit into a whole new category by offering the look of high-end custom upholstery without the cost.” said Hugh Rovit, CEO of Sure Fit, Inc.  “The Sure Fit line now offers something for everyone — from the discerning shopper seeking unique craftsmanship to the consumer looking for quality product at an affordable price point.”  

The Premier Collection’s upholstery-grade fabrics and superior materials are masterfully crafted to mimic a custom-made fit for chairs, loveseats, petite- and regular-sized sofas. The uniquely textured materials in Premier’s Carlisle and Alpine lines showcase lasting, quality workmanship, such as detailed topstitching, contrast cording, layered fabrics and adjustable fittings.

“Slipcovered furniture is becoming more mainstream in the furniture market and is now a decorator choice, just like upholstered furniture,” said Margaret Nanni, SVP of Product Development. 

“With the constant demand for versatility and a growing trend for relaxed looks, the Premier Collection offers a superior, long-lasting solution. It combines Sure Fit’s expertise in ready-made fits with a luxury assortment of heavyweight fabrics and value-added workmanship details, as an alternative to expensive custom slipcovers, reupholstery or new furniture."

Sure Fit Inc.

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