Home / Knowledge / News / Textiles / Sure Fit introduces upscale Premier Collection
Sure Fit introduces upscale Premier Collection
26
Oct '12
Sure Fit Inc., the leading provider of classic and contemporary slipcovers and home solutions since 1914, is proud to announce the launch of its upscale Premier Collection. Creating a new level of luxury in the slipcover category, Sure Fit’s Premier Collection features heavyweight fabrics and decorator details typical of fine custom upholstery.  

“We are constantly growing and evolving our product lines, and the Premier Collection elevates Sure Fit into a whole new category by offering the look of high-end custom upholstery without the cost.” said Hugh Rovit, CEO of Sure Fit, Inc.  “The Sure Fit line now offers something for everyone — from the discerning shopper seeking unique craftsmanship to the consumer looking for quality product at an affordable price point.”  

The Premier Collection’s upholstery-grade fabrics and superior materials are masterfully crafted to mimic a custom-made fit for chairs, loveseats, petite- and regular-sized sofas. The uniquely textured materials in Premier’s Carlisle and Alpine lines showcase lasting, quality workmanship, such as detailed topstitching, contrast cording, layered fabrics and adjustable fittings.

“Slipcovered furniture is becoming more mainstream in the furniture market and is now a decorator choice, just like upholstered furniture,” said Margaret Nanni, SVP of Product Development. 

“With the constant demand for versatility and a growing trend for relaxed looks, the Premier Collection offers a superior, long-lasting solution. It combines Sure Fit’s expertise in ready-made fits with a luxury assortment of heavyweight fabrics and value-added workmanship details, as an alternative to expensive custom slipcovers, reupholstery or new furniture."

Sure Fit Inc.

Must ReadView All

Courtesy: Reliance Industries

Textiles | On 24th Apr 2017

Reliance’s FY17 revenue from petrochemicals up 12.2%

Increase in prices across polymers and polyester chain has...

Textiles | On 24th Apr 2017

India, Kazakhstan to increase cooperation in textiles

Indian and Kazakhstan are deliberating upon increasing cooperation in ...

Textiles | On 24th Apr 2017

GST reflects 'One nation, One aspiration' spirit: Modi

Prime Minister Narendra Modi has said that the Goods and Services Tax ...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search