Home / Knowledge / News / Textiles / Sure Fit introduces upscale Premier Collection
Sure Fit introduces upscale Premier Collection
26
Oct '12
Sure Fit Inc., the leading provider of classic and contemporary slipcovers and home solutions since 1914, is proud to announce the launch of its upscale Premier Collection. Creating a new level of luxury in the slipcover category, Sure Fit’s Premier Collection features heavyweight fabrics and decorator details typical of fine custom upholstery.  

“We are constantly growing and evolving our product lines, and the Premier Collection elevates Sure Fit into a whole new category by offering the look of high-end custom upholstery without the cost.” said Hugh Rovit, CEO of Sure Fit, Inc.  “The Sure Fit line now offers something for everyone — from the discerning shopper seeking unique craftsmanship to the consumer looking for quality product at an affordable price point.”  

The Premier Collection’s upholstery-grade fabrics and superior materials are masterfully crafted to mimic a custom-made fit for chairs, loveseats, petite- and regular-sized sofas. The uniquely textured materials in Premier’s Carlisle and Alpine lines showcase lasting, quality workmanship, such as detailed topstitching, contrast cording, layered fabrics and adjustable fittings.

“Slipcovered furniture is becoming more mainstream in the furniture market and is now a decorator choice, just like upholstered furniture,” said Margaret Nanni, SVP of Product Development. 

“With the constant demand for versatility and a growing trend for relaxed looks, the Premier Collection offers a superior, long-lasting solution. It combines Sure Fit’s expertise in ready-made fits with a luxury assortment of heavyweight fabrics and value-added workmanship details, as an alternative to expensive custom slipcovers, reupholstery or new furniture."

Sure Fit Inc.

Must ReadView All

Apparel/Garments | On 24th Feb 2017

Q4FY17 EPS dips 11% at apparel retailer Macy’s

For the thirteen weeks period ended January 28, 2017, earning per...

Textiles | On 24th Feb 2017

Net income slips at Westlake Chemicals in Q4

For the three months ended December 31, 2016, net income at US...

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search