Home / Knowledge / News / Textiles / Usha International contemporizes sewing with LSR students
Usha International contemporizes sewing with LSR students
Oct '12
Usha International, India’s leading manufacturer and marketer of consumer durables and appliances, announces a three day long experiential workshop for Lady Shriram College (LSR) girls. The practicum offers a learning platform for creativity. The aim of the workshop is to introduce sewing as a creative expression. The workshop is being organized during the ongoing LSR Annual Sports Festival, held at LSR campus, being sponsored by Usha International. Everyday a winner will be selected through lucky draw and will be given an Usha Janome sewing machine on the final day of the meet that is Monday, 29th October.

The creative workshop received an overwhelming response with 30 participants on everyday. The participants freely expressed their creativity and enjoyed making quirky and funky mobile covers, hand bags and decorative items with the Zig Zag, embroidery and built in memory features of Usha Janome sewing machines.  Souyma Garg, Final year student of Sociology honors and participant at the workshop shares excitedly “I always thought that operating an automatic machine was so difficult. This workshop is an eye opener for me and I look forward to creating my own personalized designs.”

Speaking on the occasion, Mr Harvinder Singh, Senior Vice-President, Sewing Machines, said  “ Usha International is the market leader in sewing machines in India. Our sewing machines are specially designed to enhance expression of creativity by the youth and women of India.   Usha  Janome sewing machines are not just used by domestic and industrial consumers, but also widely used by fashion designers and fashion institutes.  We have technologically upgraded our sewing machines greatly, making them versatile, to meet the needs of every consumer in creating designs for home decor, personal accessories, dresses, etc.” 

Recently USHA launched Dream Maker Series under its Usha Janome range. Dream maker is a technologically advanced machine which offers features such as mirror editing, 120 built in stitch functions, and variable speed control. The USHA Janome range includes automatic zigzag, computerised, and Memory Craft machines, with in-built features such as PC card port, USB memory key compatibility, expandable built-in memory, embroidery design re-sizing capability and other unique features to create innumerable creative design possibilities.

Usha is steadfast in its commitment to the development of sports for women and youth in India. Usha organizes and sponsors various sporting events such as the Indian Golf Union ladies golf tour, Mawana Marathon in Delhi, and Ultimate Frisbee. Our association with the LSR Annual Sports Festival is another step in encouraging promising sporting talent in the country.

Usha International Limited markets the following products under the USHA brand name:  kitchen appliances, cooktops, hoods and hobs, water coolers and water dispensers,inverters, fans, sewing machines, engines and pumpsets, electrical motors and pumps and auto components.

Usha International

Must ReadView All

Textiles | On 30th May 2017

Russian regions driving forward light industry & fashion

Russian regions, especially Ivanovo and St. Petersburg, are turning...

Courtesy: Dollar Industries

Apparel/Garments | On 30th May 2017

Dollar Industries registers Rs 906 cr turnover in FY17

Hosiery major Dollar Industries Limited registered a turnover of Rs...

Courtesy: Pan Brothers

Apparel/Garments | On 30th May 2017

Pan Brothers to set up 2 new garment factories

PT Pan Brothers Tbk plans to increase its production capacity by...

Interviews View All

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search