• Linkdin

Milano Unica Cina – a successful event

03 Nov '12
4 min read

On the evening of Tuesday, October 23, in the extraordinary setting of the Shanghai Italian Centre, the pavilion  that  hosted  the  Italian  participants  in  the  Shanghai  Expo  of  2010  so  successfully  and  was  then converted to an exhibition center for high-end fairs featuring Italian excellence in design, art and culture, more  than  1,500  people,  including  many  personages  from  Shanghai’s  art,  culture  and  celebrity  circles, attended the fashion show of the ON STAGE project.

The project’s goal is to serve as a bridge between Italy and the new China, in a face-off featuring three Italian stylists (Marco De Vincenzo for women’s wear;  Andrea Pompilio and Camo for menswear) and three Chinese designers (Huishan Zhang  for women’s wear;  Vega Zaishi Wang  and Xander Zhou  for menswear), chosen because of their ability to reinterpret local styles in an original way.
 
“On Stage  –  Silvio Albini  explained in presenting the evening’s program –  is not just a showcase for tomorrow’s designers. It is also a way in which we build, fair after fair, genuine operative collaborations  combining  the  excellence  of  Italian-made  textiles  and   accessories  and  the  most  talented  young  stylists  worldwide.”
 
“As far as these four days in China’s  economic capital city  – concluded the President of Milano Unica – I am more than satisfied with the results achieved on and off the fairgrounds, thanks also to the valuable  collaboration provided by ICE ‘s Shanghai office. All this motivates us to do even better in the coming editions, both in terms of providing services to our exhibitors and keeping the overall image of our presence in China at a high level.”
 
The next edition of Milano Unica Cina will be held in Beijing on March 27- 29, 2013. 
 
The Ministry of  Economic  Development;  ICE,  the  agency  that  promotes  Italian  businesses  abroad  and  their internationalization; SMI, Sistema Moda Italia, a federation of textile and fashion firms; ITEMA, 150 years of experience in the manufacture of high technology textile making machines; DHL, world leader in domestic and international express courier services; INTESA SANPAOLO, Italy’s largest banking group and one of the first in Europe, which, thanks to its established strategic presence on the Asian markets, is in the position of acting as the primary interlocutor for all Italian businesses, and particularly for those in the textile and fashion sector who intend to increase their competitivity and expand their presence in China. To all of them Milano Unica extends its thanks.

Milano Unica Cina

Leave your Comments

Esteemed Clients

TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Stahl Holdings B.V.,
Advanced Search