Home / Knowledge / News / Textiles / BASF inaugurates its new Greater China headquarters
BASF inaugurates its new Greater China headquarters
06
Nov '12
BASF, the world’s leading chemical company, inaugurated its first BASF Innovation Campus Asia Pacific and its new Greater China headquarters. The € 55 million expansion of BASF’s site in Pudong, Shanghai, where the new facilities are located, marks the company’s most important innovation investment in the region to date. Ultimately employing more than 2,500 employees, the site will be one of BASF’s largest outside of Germany.

“Innovations based on chemistry will play a key role in providing solutions to help Asia Pacific meet the challenges of sustainable development. Through close cooperation with materials scientists, technical experts, business colleagues and customers, BASF will create innovations from Asia, for Asia and the world. By 2020, we expect to have about 25 percent of our global R&D headcount in this region,” said Dr. Martin Brudermueller, Vice Chairman of the Board of Executive Directors of BASF SE, responsible for Asia Pacific. BASF employs more than 800 people in research and development in Asia Pacific.

“The Innovation Campus Asia Pacific will play a central role to gain local access to customers, talent and innovation centers. I am convinced that the enthusiasm and scientific spirit of our colleagues will cross over to other regions in our BASF Verbund and will be the cornerstone of our growing global scientific network in Asia,” said Dr. Andreas Kreimeyer, Member of the Board of Executive Directors, Research Executive Director.

At the first phase of the new Innovation Campus Asia Pacific, around 450 researchers and developers in technical teams from 17 regional business units will come together, forming a powerful innovation hub for BASF in Asia Pacific. Scientists in close proximity to local markets will work in international and multi-disciplinary project teams. The Innovation Campus will also help intensify development of local scientific and technical talent and to foster collaboration with universities and scientific institutes in Asia Pacific. Further expansion of the facility is also planned.

At the site, researchers will focus on advanced materials and sustainable solutions. Examples include biobased polymers for home and personal care applications, tailor-made binders for waterproofing in a variety of local climate and weather conditions, thermally conductive plastics for energy-efficient lighting, and advanced polyurethane formulation for shoe components. Additionally, a strong analytics and material physics team will support the R&D activities.

Must ReadView All

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Courtesy: Walmart

Apparel/Garments | On 18th Jan 2017

Walmart to create 34,000 new jobs in the US

The world’s biggest retailer and also the biggest US private sector...

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search