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US firm challenges industry norm of Chinese outsourcing
07
Nov '12
In an effort to plug the leak of money flowing overseas, one trade show display supplier, Giant Printing, is now offering 100 percent American-made trade show displays.

The importance of buying American-made products has been re-energized by the recent presidential debates. For some companies, these debates were a catalyst to offer consumers more U.S. made products, and Giant Printing is a key player in the American-made trade show industry movement.

“Unlike our competitors, we don’t import cheap, inferior fabric pop-up displays from China to sell to our customers,” Howard Stevens, Owner of Giant Printing said. “From our high-quality fabric all the way to our steel connectors, our Pop-Up Displays are 100 percent American made and are printed at our own facility to maintain quality control.”
 
By choosing to outsource, American trade show display manufacturers can be more competitive by cutting costs on labor, materials and production. 
 
The downside for customers who buy from these companies is that the product itself is lackluster and has a much shorter lifespan. Often, these companies use second-rate fabric that can permanently wrinkle, and the male and female plastic connectors strip out quickly ensuring that a new display be purchased after minimal use.
 
A major problem in the industry is that suppliers and middlemen are willing to accept poor quality so that they can see higher profits. On the flip side, consumers around the nation are demanding higher quality American-made products.
 
“We buy from U.S. manufacturers as often as possible,” Stevens added. “We believe in the quality of our merchandise and imported products don’t make the cut. Almost every product from Giant Printing is produced with American products.”
 
Giant Printing provides customers with Banners, Backdrops, Table Runners, Banner Stands, and more for trade shows and meetings. 
 

Giant Printing


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