Home / Knowledge / News / Textiles / AWI welcomes patron of Global Campaign for Wool
AWI welcomes patron of Global Campaign for Wool
12
Nov '12
At an exclusive event held at the Museum of Contemporary Art in Sydney, Australian Wool Innovation (AWI) warmly welcomed the patron of the Global Campaign for Wool, HRH Prince of Wales.

HRH Prince of Wales greeted the public on the forecourt of the Museum of Contemporary Art before being introduced to AWI Chairman, Wal Merriman and CEO, Stuart McCullough who escorted him to the 6th floor of the Museum where over one hundred of the wool industry and fashion industry mingled awaiting his arrival.

Included in the line up were some of Australia's most prominent designers, all supporters of the Campaign for Wool, Camilla and Marc, Akira Isogawa, Dion Lee, Josh Goot and Ellery who showcased their designs to HRH The Prince of Wales. Special guests also included three North Ashrose Merino sheep and a bottle-fed lamb from South Australia who will be grazing on the balcony overlooking Sydney's famous harbour.

Now in its 3rd year, The Campaign for Wool, of which HRH Prince of Wales is a patron, is being celebrated on an unprecedented global scale with more countries than ever before creating their own program of activity to celebrate 'Wool Week'.

With the next phase of the Campaign for Wool focussed on education, year 10 student and winner of the Wool4skool design competition, Brooke Pearce showcased her wool outfit and briefly met with HRH The Prince of Wales.

Peter Ackroyd, Executive of The Campaign for Wool who was in attendance commented, "Since its inception The Campaign for Wool has captured the imagination of both the fashion and design industries, and the public. With the support of His Royal Highness The Prince of Wales, it has been instrumental in driving a new demand for wool, the world's favored renewable and versatile fiber, and I'm delighted to see its continued growth in 2012 and beyond."

"We are very pleased to be given this opportunity to meet with HRH Prince of Wales and present some of our important Campaign for Wool partners," explained Stuart McCullough, AWI CEO. "With the support and endorsement of it patron, the global Campaign for Wool continues to connect to consumers around the world highlighting the benefits of wool in apparel and interiors."

The Campaign for Wool was launched in 2010 to educate consumers about the benefits of wool and promote wool-predominant products to an international audience to help support and grow the wool industry. Run by a coalition of industry groups convened by HRH The Prince of Wales, the campaign works to engage consumers through exciting fashion, interiors, artisan and design lead activities centering around Wool Week each year.

Australian Wool Innovation (AWI)


Must ReadView All

Apparel/Garments | On 24th Jun 2017

JD enters into strategic partnership with Farfetch

E-commerce giant, JD, China's largest retailer, and Farfetch, the...

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search