Home / Knowledge / News / Textiles / FHAN, EPCH collaboration vital for handicraft promotion
FHAN, EPCH collaboration vital for handicraft promotion
Nov '12
Federation of Handicraft Associations of Nepal (FHAN) and Export Promotion Council for Handicrafts (EPCH), India should necessarily join forces to promote handicraft items of both countries internationally, former Commerce Secretary Purushottam Ojha said while addressing a workshop on ‘Indian Handicrafts: Past, Present and Future’.
Speaking on the occasion, EPCH Executive Director Rakesh Kumar highlighted the different challenges that handicraft industry of both the nations are confronting, like the fierce competition in international market from countries involved in bulk production.
Mr. OJha along with some other participants, stressed on the need for evolving new designs and developing a new marketing strategy to beat competition extended by the Chinese machine-made craft items, which cost much less than handicraft items.
He also added that emphasizing on Intellectual Property Rights is the best way to ensure brand of traditional handicraft items.
Naindra Prasad Upadhyay, Joint Secretary at the Ministry of Commerce and Supplies, said Nepali handicraft sector can gain and adopt new ideas from Indian handicrafts by associating with EPCH, India.
He said handicraft making is an art which is traditionally followed in India, but now the time has ripened to develop and promote this art globally. Nurturing this art would not only work to promote the traditional art, but would also generate new employment opportunities in the country, he added.
Voicing demand for a handicraft village and economic zone, FHAN president Bikash Ratna Dhakwa said the Government is still not paying due attention to the country’s handicraft sector, which ships 40 varied products to 60 overseas markets. He said handicraft items have great potential in domestic as well as overseas markets, however, it needs Government support.
There are over seven million handicraft artists in India, 47.4 percent of whom are women.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search