Home / Knowledge / News / Textiles / Invista & Arvind team up for stretch denims in India
Invista & Arvind team up for stretch denims in India
Jan '13
INVISTA, one of the world’s largest integrated producers of polymers and fibers, teams up with ARVIND to build new roads into the high potential global denim market. This association seeks to bring to India the best of technologies from INVISTA together with the denim fabric making expertise of ARVIND, to piece together an eventful journey for the Indian denim market going forward.

Rishi Suri, Business Head - South Asia, INVISTA said, “Denim fabric was introduced to India in 1986 and the mid ’90s - 2000 was a period of rapid growth for the denim market in India. From a single mill in 1987 the number has grown to more than 27 in 2012. Considering that over 70% of the global denim fabric production lies in Asian countries, this is an extremely important segment for INVISTA and we are glad to join hands with ARVIND Limited, one of our most prized customers, to jointly offer innovative and high quality products in this growing category.”

Over the past few years, the Indian market has moved beyond the five-pocket blue denim. Jeans has evolved in terms of convenience, comfort and fashion keeping in minds the evolving lifestyles and preferences of the Indian youth. The two world leaders in their respective categories pioneered the introduction of high-quality denim technology in India a decade ago. Currently, they are looking forward to introducing INVISTA’s latest world class fabric innovations in the market catering to these specialized consumer needs.

INVISTA provides LYCRA Fiber, LYCRA T400Fiber and world-leading technological expertise to develop fabrics like TOUGH MAX LYCRA Fabric, LYCRA dual FX Fabric etc. These fabric innovations have been developed and introduced in India basis consumer needs for excellent comfort, quality, durability and style and is backed by extensive consumer research.

Aamir Akhtar, CEO, ARVIND Denim says, “INVISTA is known for its product innovation. We have had a wonderful experience collaborating with INVISTA and gaining the first mover's advantage in the region by launching stretch denims with LYCRA Fiber and LYCRA T400 Fiber, and many other innovations. The use of INVISTA’s sophisticated fiber and fabric technologies under the guidance of world-renowned designers has enabled Arvind to deliver many firsts in the international denim markets. From Arvind we ensure a stretch that performs and stretch which provides freedom to the designer to create a fashion denim he/she would want to create. We have also mastered extremely difficult stretches with Lycra like Stretch Selvedge Denim, Stretch Jacquard Denim, Super soft high recovery excel stretch denim and many more.”

Arvind Denim Division was established in 1987 and has since grown into one of the world's largest denim producer. With a turnover of US$ 180 million, Arvind Denim has a capacity for producing 110 million metres per year. The denim is exported to more than 70 countries all over the world, besides catering to the Indian market.

INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. INVISTA’s global businesses deliver exceptional value for customers through technology innovations, market insights and a powerful portfolio of global trademarks including COOLMAX fabric, CORDURA fabric, freshFX fiber, LYCRA fiber, SUPPLEX fabric, TACTEL fiber, and THERMOLITE fabric. 


Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search