Home / Knowledge / News / Textiles / Scottish firms hike share in Japan luxury textile market
Scottish firms hike share in Japan luxury textile market
10
Jan '13
A new approach that aims to increase Scotland's share of the global luxury textiles market has helped company’s secure record sales of £1.3 million in Japan over the last year.

The new strategy, supported by Scottish Development International (SDI), focuses on working closely with key influencers and retailers in the Far East to help open up opportunities.

It's already proving successful, having helped deliver initiatives such as a Scottish Fair at the Hankyu Department Store in November which saw £540,000 of sales for the Scottish companies involved. Also, in December, six companies successfully showcased products on Japan's Jupiter shopping channel, which achieved combined sale of £742,000.

Ness to impress

Edinburgh-based Ness was overwhelmed by its success on the shopping channel. The company sold out most of its products resulting in £133,000 worth of sales.

Ness Managing Director, Gordon MacAulay said: “Although we are an established business in the UK, we are new to exporting and have only recently begun to tap into international opportunities. Working with SDI, we have become acutely aware of the significant growth opportunities available in the Far East and the potential strong fit for our products there. 

Through SDI we have been able to tap into contacts in the Japanese market who advised us which age group to target, based on price and style. In the UK our target age group is 32 but in Japan we were advised to target our products at 25 year olds – it’s little nuggets of information like this that really make the difference.”

SDI country head in Japan, Stephen Baker, said: “Ness is a great example of a company which is seeing real growth as a result of its exporting activities.

“We’ve been working closely with key influencers in Japan to understand more about how we can open up even more opportunities for Scottish companies and we’re already seeing success with Scottish textile companies such as Johnstons of Elgin, Mackintosh, Hawick Cashmere of Scotland and BEGG-Scotland - which have been trading in Japan for a number of years.

To succeed, Scottish textile companies have to play to their strengths – unique heritage, high quality diversity and design, refined craftsmanship and home to the finest fabrics in the world – these will help us meet our ambitious exporting target of 50 percent by 2017.“ 

Scottish Development International

Must ReadView All

Apparel/Garments | On 5th Dec 2016

EC proposes new tax rules to support e-commerce in EU

The European Commission (EC) has unveiled a series of measures to...

Apparel/Garments | On 5th Dec 2016

Traders to intensify adoption of digital payments

Adoption of digital payments in their existing business format would...

Textiles | On 5th Dec 2016

US textile & apparel exports down 6.44% in Jan-Sept ’16

The exports of textile and apparel from United States were down 6.44...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search