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Invista launches three denim themes at Kingpins
16
Jan '13
INVISTA will introduce its global denim concept collection for Spring/Summer 2014 at the Kingpins Shows in Los Angeles January 22-23. With looks ranging from ethereal to vivid, and authentic to techno, the collection encompasses innovative garments highlighting INVISTA’s key technologies for denim, including LYCRA dualFX fabric, COOLMAX fiber, TOUGH MAX LYCRA fabric, and new XFIT LYCRA fabrics. Garments feature fabrics from INVISTA’s key mill customers and are arranged under three key themes:

Fantasy- This theme encompasses imaginative fabrics, denim that is somehow transformed, and appears to be almost from another realm. Featured styles include those with pearlized coatings, reflective surfaces, colored weft yarns, prints and tie dye effects. Many of the fabrics in this collection feature LYCRA dualFX fabric technology which combines LYCRA fiber and LYCRA T400 fiber in a single yarn, resulting in super stretch denims that keep their shape.

“Early reaction to this collection has been extremely positive because the fabrics are both visually exciting and they have excellent performance, especially in terms of fabric recovery,” says Jean Hegedus, INVISTA’s global segment leader for denim.

Reality- This category features fabrics of two extremes: simple denim structures in timeless styles with authentic aesthetics, versus high tech fabrics in neon colors, reflecting the vivid side of reality. Featured looks include vintage inspired TOUGH MAX LYCRA fabrics as well as heavily bleached denims using corespun LYCRA T400 fiber, and bright neons with LYCRA dualFX fabric technology. The juxtaposition of these two extremes – authentic and techno – make for an interesting contrast in aesthetics.

Harmony- The final collection represents a fusion of various tendencies – performance denim moving into ready-to-wear, traditional ready-to-wear fabrics such as denim moving into sports. We see natural and synthetic fibers teaming up to provide enhanced performance, as well as knit denims that look like wovens and woven denims that look like knits.

Two key innovations in the Harmony collection are COOLMAX fabric and TOUGH MAX LYCRA fabric. These fabrics allow mills to differentiate their offerings by providing a unique balance of comfort and performance. “The fusion of these qualities provides the consumer with the best of both worlds – the aesthetics they prefer, along with the comfort and performance they desire,” Hegedus said.

About INVISTA

INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA delivers exceptional value for its customers through market insights and technology innovations.

Invista

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