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Vicunha offers raw look denim sans drawback of discoloring
Jan '13
Robust raw denim is the original look in jeanswear. True denim fans are passionate about wearing the stiff, unwashed jean fabric that develops its own unique characteristics over time. The more wear and tear on the fabric, the more striking and individual the distressed look.
These days, designers are more fascinated by the look, rich coloring and comfortable wear than by the properties of the raw, unwashed material. An original look with a soft touch – a light version of raw denim! Highlights were shown at the Balmain, Chanel and Miu Miu shows in Paris. 
In his show at Fashion Rio, Herchcovitch showed versions with VICUNHA Sunny Duo-D effects on both sides. R.Groove interpreted raw denim in vibrant tones, as an evolution of the little "Blue".
As one of the world's largest producers of denim and flat woven fabrics, VICUNHA Textil provides the basis for the effects. The twill styles Bardot, Lohan, Phelps and Woods have that raw look, without the disadvantage of discoloration.
The styles are as follows:
Bardot 8.5 oz 288 GSM
A unique look with natural gloss – a satin and polyester woven blend. In 8.5 oz. High elasticity thanks to Power Stretch guarantees that the fabric provides the highest level of wearing comfort and flexibility. Perfect for tight fitting looks with a raw denim touch.
Lohan 6.3 oz 213.5 GSM
Denim twill with cotton yarn warp and polyester/spandex weft. In 6.3 oz, with the comfort of a spandex and polyester blend as well as shine. Perfect for elaborate pieces and a variety fits. Lohan has a captivating soft washed look and comes in traditional colours like blue and black.
Phelps 7.0 oz 237.4 GSM
7 oz, with cotton warp and polyester/spandex weft. A raw denim look in navy and black for contemporary jeanswear.
Woods 6.8 oz 231.4 GSM
6.8 oz, with cotton warp and polyester/spandex weft. A raw denim look in navy and black for contemporary jeanswear.


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