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BrylaneHome launches one-of-its-kind bed sheets
29
Jan '13
BrylaneHome, home and lifestyles brand in the portfolio of Redcats’ OneStopPlus Group, recently launched the patent-pending Sleep Tite sheets, ultra soft, deep fit sheets that are designed to securely fit even the deepest mattress to prevent slips or shifts, offering a more comfortable night’s sleep.

Sleep Tite sheets, featuring patent-pending Sleep Tite technology, are made of 100% long staple cotton with 300 thread count, guaranteeing a smooth, tight fit for every mattress from 7” to 20” deep. Highlights include: fitted sheet that will never shift or slip; sheets that fit better with every wash; one piece seamless construction; no skirt to rip or tear; sheets that will never lose tension (designed not to pucker or bunch) and are easier to put on the mattress; and no mismatched colors due to inserted fabrics or attached skirts.

BrylaneHome is offering Sleep Tite sheets in twin, full, queen and king sizes in five beautiful colors – sage, ivory, light blue, chocolate and mauve.

Research conducted by Cotton Incorporated’s Lifestyle Monitor, an ongoing research program measuring customer attitudes and behaviors relating to apparel, fashion, home furnishings, fiber selections, and other products, found that 41 percent of consumers had a problem with the bottom bed sheet fitting properly on their mattress. As such, ninety-percent said they would buy a sheet with stretch properties, while 88 percent said they would pay more for such a product.

“In response to this consumer research, and to provide our customers an innovative product that makes day-to-day living easier and more comfortable, BrylaneHome made the decision to be the first brand to offer Sleep Tite sheets,” said David Milgrom, Senior Vice President/General Brand Manager for BrylaneHome. “Even better, we kept the price for Sleep Tite sheets at an affordable level, a definite plus for those who are decorating on a budget.”

BrylaneHome offers the latest styles, colors and designs in bedding, bath, window, and cooking, dining, entertaining and beautiful home accents. BrylaneHome also features the Plus Size Living collection, providing convenience and comfort in both home and lifestyle products for plus-size customers.

Visit BrylaneHomeand order anytime 24/7. Orders are shipped via FedEx and will arrive to the designated shipping address within a few days. Customers can also join the thousands of fans who are following BrylaneHome on its Facebook and Twitter pages.

About Redcats USA/OneStopPlus

OneStopPlus is the destination to shop for plus sizes, an online marketplace featuring thousands of brands and products that are specifically targeted to plus size customers. 

BrylaneHome


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