Home / Knowledge / News / Textiles / Redress begins drive against dumping clothing in landfills
Redress begins drive against dumping clothing in landfills
31
Jan '13
Sustainable fashion NGO, Redress launches bold campaign to highlight the positive fashion and environmental potentials of keeping clothes out of landfills. The 365 Challenge is a one-year secondhand clothing campaign seeing Redress’ Founder, ChristinaDean, wear 100 percent dumped, discarded or donated secondhand clothes, with outfits put together by leading stylists to promote the ‘Redress it, don’t bin it’ concept.

By rummaging through Hong Kong’s clothing bins in search of outfits to suit her fast-paced fashion-driven lifestyle, Christina is revealing high clothing waste rates and uncovering creative and cost saving alternatives to landfilling clothes. To share this fashion-led educational journey, Redress is inviting the public to join the challenge and to redress their clothes and their attitudes towards clothing waste.

Fashion consumption has increased around 60 percent over the past 10 years. These results in increased environmental pollution emitted during production and by increased wastage. In 2011, Hong Kong dumped an average of 217 tonnes of textiles into the city’s landfills every day.1.In the same year in the UK, approximately 959 tonnes of clothes entered landfill 2 Landfilled clothes result in negative environmental outcomes by the release of a climate-change inducing cocktail of chemicals. In addition, since almost 100 percent of textiles are recyclable, either by up-cycling or down-cycling, by landfilling clothes all potential for re-use or recycling are lost.

Bin fresh

Every day this year, Christina is wearing dumped secondhand clothing, sourced with support of partners Friends of the Earth (HK). Together with top fashion stylists the campaign will reveal 12 months of broader sustainable fashion subjects, from ways to restyle, reconstruct, repair and care for clothes in order to keep them in the fashion loop and out of landfill.

“I’m shocked at what we’ve salvaged from the clothing bins so far. From bags to bras, we’ve found that the public are chucking out amazing branded, quality clothes; some still with their price tags on. With our fashion stylists’ creativity, we’re turning other people’s trash, from swimming costumes to ski-gear, into my stylish wearable wardrobe. With today’s fashion production and consumption spiralling out of control, we must educate and inspire the public to rethink the way we consume, wear and discard our valuable clothes,” said Christina Dean.

Fashion stylists at the frontline

Every month, supporting fashion stylists will release a new guide to help consumers to rethink their relationship with clothes. Tania Reinert co-founder of eco online boutique, A Boy Named Sue, launches with January’s ‘Finding Your Wardrobe Essentials’ subject. February will explore durability, styled by Redress’ Creative Director, Julie Shah. Later in the year, swapping, reconstruction, clothing care and considered shopping will be covered by a variety of stylists including international stylingconsultancy, Stylecab.


Must ReadView All

Ghana to be top African apparel manufacturing hub: Minister

Apparel/Garments | On 22nd Nov 2017

Ghana to be top African apparel manufacturing hub: Minister

Ghana will turn Africa’s leading apparel manufacturing hub after the...

Maintain NAFTA trucking provisions: AAFA, US trade bodies

Apparel/Garments | On 22nd Nov 2017

Maintain NAFTA trucking provisions: AAFA, US trade bodies

The American Apparel & Footwear Association (AAFA) recently joined...

Vietnam’s textile & garment exports cross $24bn till Oct

Textiles | On 22nd Nov 2017

Vietnam’s textile & garment exports cross $24bn till Oct

Vietnam earned $24.372 billion from textile and garment exports in...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search