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Silk Mark Expo in Jammu showcases pure silk collection
Feb '13
Showcasing a collection of cent percent pure silk from remote clusters of Jammu and Kashmir (J&K) and other places across the country, the 15th edition of ‘Silk Mark Expo’ has begun in Jammu.
Around 45 participants from 14 states are displaying their products at the expo, which will run till February 10, 2013.
Inaugurating the expo, Minister for Agriculture, Ghulam Hassan Mir said the expo aims at awakening buyers that they purchase only the products bearing ‘Silk Mark’ to ensure genuineness of products. 
According to the Minister, the J&K government was trying hard to ensure that buyers get pure silk products and also a chance to select from a wide range of products without going far away.
The Silk Mark was actually introduced by the Central Silk Board, Mr. Mir said and added that Silk Mark Organization of India (SMOI), a society operating under the aegis of the Board, has enrolled about 2,000 Quality Authorized Users and has made available about 15 million products bearing silk mark in past six and a half years.
The expo furthers the silk aficionados, who really bother about its aesthetic value, with an opportunity to have a look at the most premium varieties of silk and silk products prepared by master artisans and weavers residing in far-off weaving clusters of the country, the Minister said. 
These products are offered to buyers under the Silk Mark label, which is an assurance of purity and quality of genuine silk products. 
The expo furthers emerging silk producers and traders, falling within the pursuit of silk mark, with a platform, much sought after, to display and sell their products to the most high-ranking buyers of the city and obtain their direct feedback.
The Minister said such expos also greatly boost generic promotion of silk, as they help in building the brand equity of the Silk Mark.
J&K is a leader in production of bivoltine silk.

Fibre2fashion News Desk - India

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