Home / Knowledge / News / Textiles / Six trend areas to shape home textiles industry in future
Six trend areas to shape home textiles industry in future
12
Feb '13
The Heimtextil 2013 Management Report entitled "Female Shift" illuminates the changes happening in the living environments of women and men. In collaboration with the Zukunftsinstitut, it succeeded in honing in on six trend areas which will be pivotal in shaping the home textiles industry in the future. "For industry and trade, the report's findings provide a useful jumping off point to innovatively develop textile living," reports Olaf Schmidt, Vice President of Textiles & Textile Technologies at Messe Frankfurt.

The key questions investigated in the Heimtextil study were: what influence will the female shift mega trend have on the consumer market? What role will men play as a target group in the home textiles market? Are quality expectations, design and value for products changing? And last but not least, how can manufacturers and retailers innovatively seize these trends and respond to new developments?

The Zukunftsinstitut was able to pinpoint the following trends:

Individual requirements trump price

No generation of women has been as highly qualified and ambitious as the current generation. Today women are financially more independent, which in turn means that they make roughly 80% of all purchasing decisions.

At the same time, roles and partnership models – not to mention the standards set for living and so too home textiles – are changing. The way something makes these consumers feel is more important than price. Roughly 75 percent are sensitive to whether home textiles positively influence their sense of well-being.

High quality standards with a desire for functionality and flexibility

Both men and women feel that more and more demands are being placed on them, requiring greater flexibility in their professional and private lives. And so they are also expecting more for their own homes. The private living area is no longer reserved for family life, leisure and a place to unwind after work. It is increasingly becoming a “control centre” to manage the complexities of day-to-day living.

Quality is key for a feel-good living atmosphere. 70 percent of those surveyed listed quality as a decisive criterion when making a purchase. Lifespan, durability, functionality and practicality were amongst the top five criteria when purchasing interior decorating items for both men and women.

The way to a man's heart: in-depth support and sales consultation

Women do not just want to be masters of their professional lives; they also want to determine the residential setting of their private lives. 36 percent of women and 31 percent of men say that they would love to keep changing their décor. That fact that most German flats and houses see very little change is simply due to a lack of time and information. That is why speciality shops and consultants that help in the decorating, remodelling and renovating process and give advice are becoming significant, especially for the male target group. Consultation by competent salespeople when it comes to interior decorating is more important to men than women (42 percent vs. 34 percent).


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Urmil Arya

Sushila International, a well established textile organisation established ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.8%
No
13.5%
Skip
17.7%

Total Votes: 96

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.5%
No
29.2%
Skip
7.3%

Total Votes: 96

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.5%
No
9.4%
Skip
3.1%

Total Votes: 96

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.3%
No
8.3%
Skip
9.4%

Total Votes: 96


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search