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Challenging future for New Zealand wool industry
Feb '13
The wool industry in New Zealand is facing a challenging future and creating a cohesive environment that fosters communication and innovation as well as developing partnerships and alliances in all aspects of the value chain will restore and further develop the sheep and wool industry, according to a recent report.
The future of New Zealand’s wool industry seems to be challenging in view of reduced market share, volatile pricing, land use changes, and the impact of climate change through carbon emissions, says “Hello New Zealand Wool – This is the Future Speaking…”, a report prepared by Sandra Faulkner for the New Zealand Nuffield Farming Scholarship Trust.
The New Zealand wool industry is not confined to just the producers directly involved, and the development of partnerships and alliances in all aspects of the value chain will allow the sector to expand its vision and promote the benefits to a wider community, states the report.
It is only through working together of all stakeholders in the wool value chain that the New Zealand sheep industry can be restored and further developed, it adds.
The report suggests that the New Zealand wool sector should engage with Government to establish new policy and funding model. 
It advises increase in uptake of R&D in on-farm management, selling the natural fibre and low carbon footprint story, engaging in digital marketing, and promoting Campaign for Wool, for raising global awareness about New Zealand wool, boosting global demand and get higher returns to New Zealand wool growers.

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