Home / Knowledge / News / Textiles / Dystar captures 30% of global indigo market
Dystar captures 30% of global indigo market
Feb '13
DyStar is reporting a very successful year in 2012 for its Indigo business. DyStar’s global market share of Indigo Solution in value is 30%, showing strong increases, especially in the key Asian markets of China, India and Pakistan, where growth rates are above 40%.

DyStar has a history of 115 years in Indigo manufacturing, culminating in the development of its state-of-the-art DyStar Indigo Vat 40% Solution. Customer testimonials indicate the positive response from the markets. “We implemented DyStar Indigo Vat 40% Solution in 2004 and have benefitted immensely since then, with the dyeing operations becoming leaner, cleaner, with lower load on our Effluent Treatment Plant (ETP).

At the same time we have drastically improved our product quality. DyStar gives us technical support from time to time to further optimize our costs, plan new products etc. Most importantly what our marketing team has observed is that discussions with brands and retailers become easier when we mention that we use only DyStar Indigo Vat 40% Solution.” states Mr B. Sriramulu Managing Director of K G Denim

The success is partly due to a superior product but also to outstanding customer service based on the new structure of the Denim team which encompasses both a global and a local approach. The local specialists are dedicated to their markets and support their customers throughout the entire production process.

In addition, DyStar has set up local machinery partners for tank installations in all major markets. “We are much more focused on being closer to the denim growth markets, ensuring a speedy response, showing more flexibility and, most importantly, speaking the language of our customers” says Thorsten Huels, Marketing Manager Denim.

The local support is complemented by the global team in Ludwigshafen, Germany and their development partners, to offer the best and most innovative solutions to their customers. With this approach DyStar has created a best-practice network. Syed Hasan Mumtaz, Director Production at Naveena Exports Limited confirms “Our collaboration with DyStar has been very productive for us. It has given a better ecological profile, excellent process control and a finished product which ensures customer satisfaction every time. DyStar is our reliable partner for all our denim needs”


Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search