Sri Lanka's Handloom Taskforce achieves multiple targets

26 Feb '13

1 min read

Sri Lanka’s first-ever Handloom Taskforce has achieved multiple targets in the first year of its operations, while using less than US$ 70,000, according to Minister of Industry and Commerce Rishad Bathiudeen.

The taskforce was set up by the Government to revive the Sri Lankan handloom sector and promote the country’s handloom brands in international markets.

In the very first year of its operations, the taskforce has achieved multiple targets, and has been especially successful in increasing the involvement of the private sector, The Sunday Times reported quoting the Minister.

Earlier this month, a meeting was held to review the progress of the taskforce, which was attended by several officials and stakeholders.

German design consultant Peter Katz, who attended the review meeting as Observer-invitee, said the Sri Lankan handloom sector should also focus on packaging, besides the designs.

The popularity and reputation of Sri Lankan handlooms in overseas markets would not only be based on branding, but would also include several other factors like the quality, cost, reliability and packaging, he added.

The Sri Lankan Export Development Board has set a target of US$ 2.24 million for handloom exports by 2015.

Fibre2fashion News Desk - India