'Lycra Rendezvous' creates excitement in denim sector

The curtains opened to an action packed day, full of insightful discussions and product showcase by INVISTA’s key customers, launch of its latest innovation LYCRA T166L fiber, unveiling of ARVIND Stretch Denim powered by LYCRA fiber, futuristic panel discussions amongst the best of think tanks from the industry and a scintillating denim fashion show.

The new product offering by INVISTA - LYCRA T166L fiber has been especially designed for robust processing performance in the manufacturing of stretch woven fabrics and possesses good recovery and low growth that are essential requirements for the denim industry. The fiber delivers the exquisite comfort, fit and aesthetics that consumers associate with LYCRA brand. The launch received an enthusiastic response from the industry bigwigs at the event.

INVISTA also showcased its global denim concept collection for Spring/Summer 2014. The collection encompasses innovative garments highlighting INVISTA’s key technologies for denim including TOUGH MAX LYCRA fabric, XFIT LYCRA fabrics, LYCRA dualFX fabrics and COOLMAX fiber and new under key 3 themes - Fantasy, Reality and Harmony.

Featured styles under Fantasy comprise of pearlized coatings, reflective surfaces, coloured weft yarns, prints and tie-dye effects; Reality features simple evergreen denim structures and neon colours; Harmony collection represents performance denims with knit inspired jacquard weaves of cotton and LYCRA fiber.

Andrew Evans, Managing Director - South Asia, INVISTA says, “Innovation is the mantra to enable the denim industry to progress and constantly devise solutions that cater to varying consumer needs.

"At LYCRA Rendezvous our endeavor was to provide a platform to the denim industry to delve deep into the consumer psyche, identify consumer needs and come up with innovative ways to spark the industry’s growth. We received a fantastic response from our customers and representatives of the industry reiterating the success of the event that brought together the entire value chain together.”

Vijay Punyani, Senior Vice President, Vardhaman Textiles Ltd. - one of INVISTA’s most trusted partners in South Asia said, “With the passage of time, the demand of stretch fabric in the market has increased significantly and so has the demand for LYCRA fiber products. We have produced a variety of Core Spun Yarns with LYCRAfiber as well as specialized products for Super Stretch Denim.

Since 1998, association with INVISTA has empowered us to counter a variety of challenges we faced while establishing core spun yarns, fabric processing and weaving. We are currently working with wonderful innovations from INVISTA’s product portfolio. Nearly 70% of our total cores spun yarn is used for denims for which we have received a fantastic feedback. With our orders growing substantially we look forward to further strengthening our long-standing relationship with INVISTA.”