'Lycra Rendezvous' creates excitement in denim sector

As the event progressed and excitement multiplied, ARVIND Denim launched its latest range of stretch fabrics powered by LYCRA fiber under two key themes – Denim Glam and Pop Vintage bringing INVISTA’s best of textile innovations together with the denim fabric making expertise of ARVIND.

Aamir Akhtar, CEO, Arvind Limited - Denim said, “The LYCRA fiber brand has delivered multiple breakthroughs over the years through continuous investment in innovations and conquered new frontiers in comfort, fit, functionality and consumer concepts.

"INVISTA as the pioneer of innovation has contributed to the growth of the Indian textile and apparel industry that is currently growing at a healthy double digit growth of 14-15%. Taking forward our association, we are delighted to present the new generation of stretch fabrics with LYCRA fiber that take comfort, style and stretch technology to another level.”

Elaborating on the future of the stretch denim industry in India he further added, “The Indian denim market is primarily dominated by men as they are 80% of our consumer base. However, as noticed in the recent years, the attraction of stretch denims is bringing more and more women in the target group. Stretch denim with LYCRA fiber enable flatter silhouettes and provides that comfort with an outstanding fit.”

INVISTA also presented novel consumer insights and research findings in a special session aimed at enabling the brands to identify ways of ‘winning the today’s denim consumer’. The highlight of the event was the brainstorm wherein industry stalwarts delved on topics such as ‘Shifting Supply Base: Opportunities & Challenges’ and ‘What does the Indian market need’.

The forum brought to the forefront challenges and opportunities that the textile and apparel industry is facing currently. The trends and future of the garment industry in countries like Sri Lanka, Cambodia and Vietnam were also discussed at length. The forum highlighted the ardent need for technological advancement and finesse in fiber processing.

The speakers also elaborated on different ways of catering to the evolving consumer needs and demands reiterating the importance of innovation in the textile industry space. The event concluded with a glamorous ramp walk showcasing varying patterns and designs of denim powered by INVISTA’s fiber and fabric technology.

About INVISTA:

INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. INVISTA’s global businesses deliver exceptional value for customers through technology innovations, market insights and a powerful portfolio of global trademarks.

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