Home / Knowledge / News / Textiles / Jo-Ann launches 'Creativity Made Simple' campaign
Jo-Ann launches 'Creativity Made Simple' campaign
08
Mar '13
Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America, is celebrating National Craft Month this March with the launch of the Creativity Made Simple campaign – a movement based on the fact that it feels great to create, but sometimes it seems like there just is not enough time.

“With the Creativity Made Simple campaign, we have developed simple solutions to creativity and infused them throughout Jo-Ann stores and Joann.com, to help crafting and sewing enthusiasts reconnect with the pastimes they love.”

“Crafting and sewing enthusiasts have been telling us they create in order to relax, and completing a project is one of the best, most rewarding feelings they experience. Recently, however, other aspects of their increasingly busy lives have eaten away at the time they used to take to sit back and create,” said Chris DiTullio, vice president of marketing for Jo-Ann. “With the Creativity Made Simple campaign, we have developed simple solutions to creativity and infused them throughout Jo-Ann stores and Joann.com, to help crafting and sewing enthusiasts reconnect with the pastimes they love.”

The foundation of the Creativity Made Simple campaign is simple solutions to creativity, all designed to fit the busiest lives while catering to crafting and sewing enthusiasts of all skill and experience levels: simple skills, simple supplies, simple steps and simple shopping.

In Jo-Ann stores, simple inspiration abounds starting at the Idea Center, a collection of 24 simple, seasonal project sheets that will refresh throughout the year and serve as a springboard to creativity; it is a creative spark and shopping list all-in-one.

At least once a month from now until December, Jo-Ann will host Simple Saturdays – free product demonstrations – and Simple Sundays – free Make It-Take It craft projects. Throughout the year, crafting and sewing enthusiasts of all experience and skill levels can take classes at select Jo-Ann stores to learn the simple steps to lifelong creative skills.

From project ideas to contests and in-store event schedules to advice from some of the most popular crafting and sewing celebrities, Joann.com/creativitymadesimple/ is the home of the Creativity Made Simple campaign online and will be updated throughout the year with fresh content.

Creativity Made Simple was developed to support the Craft and Hobby Association’s CRE8TIME movement. CRE8TIME is a movement designed to help people recover eight hours a month and devote it to their particular craft, and to create a place for them to share their experiences.

About Jo-Ann Stores, Inc.

Jo-Ann Fabric and Craft Stores, the nation’s largest fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, approximately 800 Jo-Ann stores across the country provide consumers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. 

Jo-Ann

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search