Home / Knowledge / News / Textiles / Jo-Ann launches 'Creativity Made Simple' campaign
Jo-Ann launches 'Creativity Made Simple' campaign
08
Mar '13
Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America, is celebrating National Craft Month this March with the launch of the Creativity Made Simple campaign – a movement based on the fact that it feels great to create, but sometimes it seems like there just is not enough time.

“With the Creativity Made Simple campaign, we have developed simple solutions to creativity and infused them throughout Jo-Ann stores and Joann.com, to help crafting and sewing enthusiasts reconnect with the pastimes they love.”

“Crafting and sewing enthusiasts have been telling us they create in order to relax, and completing a project is one of the best, most rewarding feelings they experience. Recently, however, other aspects of their increasingly busy lives have eaten away at the time they used to take to sit back and create,” said Chris DiTullio, vice president of marketing for Jo-Ann. “With the Creativity Made Simple campaign, we have developed simple solutions to creativity and infused them throughout Jo-Ann stores and Joann.com, to help crafting and sewing enthusiasts reconnect with the pastimes they love.”

The foundation of the Creativity Made Simple campaign is simple solutions to creativity, all designed to fit the busiest lives while catering to crafting and sewing enthusiasts of all skill and experience levels: simple skills, simple supplies, simple steps and simple shopping.

In Jo-Ann stores, simple inspiration abounds starting at the Idea Center, a collection of 24 simple, seasonal project sheets that will refresh throughout the year and serve as a springboard to creativity; it is a creative spark and shopping list all-in-one.

At least once a month from now until December, Jo-Ann will host Simple Saturdays – free product demonstrations – and Simple Sundays – free Make It-Take It craft projects. Throughout the year, crafting and sewing enthusiasts of all experience and skill levels can take classes at select Jo-Ann stores to learn the simple steps to lifelong creative skills.

From project ideas to contests and in-store event schedules to advice from some of the most popular crafting and sewing celebrities, Joann.com/creativitymadesimple/ is the home of the Creativity Made Simple campaign online and will be updated throughout the year with fresh content.

Creativity Made Simple was developed to support the Craft and Hobby Association’s CRE8TIME movement. CRE8TIME is a movement designed to help people recover eight hours a month and devote it to their particular craft, and to create a place for them to share their experiences.

About Jo-Ann Stores, Inc.

Jo-Ann Fabric and Craft Stores, the nation’s largest fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, approximately 800 Jo-Ann stores across the country provide consumers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. 

Jo-Ann


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search