"We are confident that our capability to offer the smartest active wear technologies in addition to our end -to-end engagement across the value chain would definitely act as a driver for the performance socks category in the country.”
To make sure that the product is widely available, INVISTA has joined hands with a number of sock knitters in India. Some of the key names include Renfro, New Horizon Knits, Bonjour, High Street Fashion and Spenta. Mr. R.K. Sethia, CEO of High Street Fashion that has a popular in-house socks brand said, ”Domestic socks market is very price competitive, therefore COOLMAX socks have given us a differentiated platform to offer value added products to our customers”.
COOLMAX fiber in socks is generally used in blends with cotton. To feed this growing sock industry, INVISTA has joined hands with Gokak Textile Mills and RSWM over the last year to supply spun yarns of COOLMAX fiber.
A major benefit of using COOLMAX fabric technology in socks is that its properties cannot be washed away. Its performance characteristics are being recognized by the sock knitters owing to the immensely positive response from the buyers in local as well as international market.
About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. INVISTA’s global businesses deliver exceptional value for customers through technology innovations, market insights and a powerful portfolio of global trademarks including COOLMAX fabric, CORDURA fabric, freshFX fiber, LYCRA fiber, SUPPLEX fabric, TACTEL fiber, and THERMOLITE fabric.
INVISTA