Home / Knowledge / News / Textiles / Attitude & usage study on sleep products
Attitude & usage study on sleep products
Mar '13
Sleep Innovations, a market innovator in designing and manufacturing proven sleep solutions and comfort products, announced new Attitude & Usage Study findings that provide valuable insights into the marketplace appeal of memory foam products.

With this study, Sleep Innovations and its retail partners are better equipped to understand consumers’ behavioral motivators and sleep product purchase drivers spanning health, comfort, value and brand recognition.

“Our Attitude & Usage Study offers the industry never-before-seen insights into the mindset of the consumer,” said Michael C. Thompson, President and CEO. “With this research in hand, we can make robust recommendations to market to the right segments of the population, in addition to ensuring our proven sleep products continue to meet consumers’ needs.”

Sleep Innovations designed the custom research study to create a new segmentation for the sleep products industry. Six attitudinal segments were identified to allow for precise consumer targeting, particularly as it relates to memory foam. The study also drilled down into the specific product categories of mattresses, mattress toppers and pillows to gauge awareness and purchase patterns for each product type.

This extensive study also breaks down the six segments specific to each retailer and accurately categorizes the consumers relevant to their market. To learn more, retailers can make an appointment to visit the Sleep Innovations Showroom, located at 261 Fifth Avenue, New York during the New York Home Fashion Market from March 18-21.

Sleep Innovations partnered with one of the world’s leading online research panel and survey technology providers to conduct the online survey of more than 1,500 U.S. residents over 18-years of age from February 7-16, 2013. Participants cited themselves as key decision-makers in the purchase of bedding products and expressed interest in memory foam mattresses, mattress toppers and pillows.

About Sleep Innovations

Sleep Innovations is the leader in consumer-driven foam products, proven to deliver comfort, relaxation and rejuvenation. The company designs and manufactures advanced, memory foam products, including pillows, mattress toppers and mattresses.

Through extensive clinical and consumer testing, Sleep Innovations has found that its breakthrough foam solutions help to improve the quality of its consumers’ lives through better sleep.

Sleep Innovations

Must ReadView All

Textiles minister Smriti Irani at a press conference with minister of state for textiles, Ajay Tamta, the principal director general (M&C), PIB, AP Frank Noronha and other dignitaries. Courtesy: PIB

Apparel/Garments | On 23rd May 2017

Special package for knitwear coming soon: Irani

Union textiles minister Smriti Irani said that the government of...

Apparel/Garments | On 23rd May 2017

Apparel, footwear use may rise by 63% in 2030: Report

The apparel and footwear consumption is projected to rise by 63 per...

Apparel/Garments | On 23rd May 2017

Gap Inc earns $3.4 bn in net sales in Q1 FY17

Gap Inc's net sales for the first quarter of fiscal year 2017 were...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search