Home / Knowledge / News / Textiles / Attitude & usage study on sleep products
Attitude & usage study on sleep products
Mar '13
Sleep Innovations, a market innovator in designing and manufacturing proven sleep solutions and comfort products, announced new Attitude & Usage Study findings that provide valuable insights into the marketplace appeal of memory foam products.

With this study, Sleep Innovations and its retail partners are better equipped to understand consumers’ behavioral motivators and sleep product purchase drivers spanning health, comfort, value and brand recognition.

“Our Attitude & Usage Study offers the industry never-before-seen insights into the mindset of the consumer,” said Michael C. Thompson, President and CEO. “With this research in hand, we can make robust recommendations to market to the right segments of the population, in addition to ensuring our proven sleep products continue to meet consumers’ needs.”

Sleep Innovations designed the custom research study to create a new segmentation for the sleep products industry. Six attitudinal segments were identified to allow for precise consumer targeting, particularly as it relates to memory foam. The study also drilled down into the specific product categories of mattresses, mattress toppers and pillows to gauge awareness and purchase patterns for each product type.

This extensive study also breaks down the six segments specific to each retailer and accurately categorizes the consumers relevant to their market. To learn more, retailers can make an appointment to visit the Sleep Innovations Showroom, located at 261 Fifth Avenue, New York during the New York Home Fashion Market from March 18-21.

Sleep Innovations partnered with one of the world’s leading online research panel and survey technology providers to conduct the online survey of more than 1,500 U.S. residents over 18-years of age from February 7-16, 2013. Participants cited themselves as key decision-makers in the purchase of bedding products and expressed interest in memory foam mattresses, mattress toppers and pillows.

About Sleep Innovations

Sleep Innovations is the leader in consumer-driven foam products, proven to deliver comfort, relaxation and rejuvenation. The company designs and manufactures advanced, memory foam products, including pillows, mattress toppers and mattresses.

Through extensive clinical and consumer testing, Sleep Innovations has found that its breakthrough foam solutions help to improve the quality of its consumers’ lives through better sleep.

Sleep Innovations

Must ReadView All

Courtesy: Messe Frankfurt

Textiles | On 24th Mar 2017

Over 3341 exhibitors participate in Intertextile Shanghai

More than 3,341 exhibitors from 26 countries and regions participated ...

Courtesy: Bebe

Apparel/Garments | On 24th Mar 2017

Bebe Stores exploring strategic alternatives

Bebe Stores has announced that its board of directors is exploring...

Apparel/Garments | On 24th Mar 2017

Tiruppur garment cluster hopeful of meeting export target

The Tirupur garment cluster is hopeful of meeting its target of...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search