Home / Knowledge / News / Textiles / Attitude & usage study on sleep products
Attitude & usage study on sleep products
Mar '13
Sleep Innovations, a market innovator in designing and manufacturing proven sleep solutions and comfort products, announced new Attitude & Usage Study findings that provide valuable insights into the marketplace appeal of memory foam products.

With this study, Sleep Innovations and its retail partners are better equipped to understand consumers’ behavioral motivators and sleep product purchase drivers spanning health, comfort, value and brand recognition.

“Our Attitude & Usage Study offers the industry never-before-seen insights into the mindset of the consumer,” said Michael C. Thompson, President and CEO. “With this research in hand, we can make robust recommendations to market to the right segments of the population, in addition to ensuring our proven sleep products continue to meet consumers’ needs.”

Sleep Innovations designed the custom research study to create a new segmentation for the sleep products industry. Six attitudinal segments were identified to allow for precise consumer targeting, particularly as it relates to memory foam. The study also drilled down into the specific product categories of mattresses, mattress toppers and pillows to gauge awareness and purchase patterns for each product type.

This extensive study also breaks down the six segments specific to each retailer and accurately categorizes the consumers relevant to their market. To learn more, retailers can make an appointment to visit the Sleep Innovations Showroom, located at 261 Fifth Avenue, New York during the New York Home Fashion Market from March 18-21.

Sleep Innovations partnered with one of the world’s leading online research panel and survey technology providers to conduct the online survey of more than 1,500 U.S. residents over 18-years of age from February 7-16, 2013. Participants cited themselves as key decision-makers in the purchase of bedding products and expressed interest in memory foam mattresses, mattress toppers and pillows.

About Sleep Innovations

Sleep Innovations is the leader in consumer-driven foam products, proven to deliver comfort, relaxation and rejuvenation. The company designs and manufactures advanced, memory foam products, including pillows, mattress toppers and mattresses.

Through extensive clinical and consumer testing, Sleep Innovations has found that its breakthrough foam solutions help to improve the quality of its consumers’ lives through better sleep.

Sleep Innovations

Must ReadView All

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Textiles | On 24th Jul 2017

Arvind, KVIC sign agreement for khadi certification

India’s leading lifestyle and fashion conglomerate Arvind Limited has ...

Textiles | On 24th Jul 2017

Gartex all set to feature garment, textile solutions

Complete value chain of garment and textile manufacturing solutions...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Deepak Jain

We are using Facebook and Instagram to promote ourselves

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search