Attitude & usage study on sleep products

With this study, Sleep Innovations and its retail partners are better equipped to understand consumers’ behavioral motivators and sleep product purchase drivers spanning health, comfort, value and brand recognition.

“Our Attitude & Usage Study offers the industry never-before-seen insights into the mindset of the consumer,” said Michael C. Thompson, President and CEO. “With this research in hand, we can make robust recommendations to market to the right segments of the population, in addition to ensuring our proven sleep products continue to meet consumers’ needs.”

Sleep Innovations designed the custom research study to create a new segmentation for the sleep products industry. Six attitudinal segments were identified to allow for precise consumer targeting, particularly as it relates to memory foam. The study also drilled down into the specific product categories of mattresses, mattress toppers and pillows to gauge awareness and purchase patterns for each product type.

This extensive study also breaks down the six segments specific to each retailer and accurately categorizes the consumers relevant to their market. To learn more, retailers can make an appointment to visit the Sleep Innovations Showroom, located at 261 Fifth Avenue, New York during the New York Home Fashion Market from March 18-21.

Sleep Innovations partnered with one of the world’s leading online research panel and survey technology providers to conduct the online survey of more than 1,500 U.S. residents over 18-years of age from February 7-16, 2013. Participants cited themselves as key decision-makers in the purchase of bedding products and expressed interest in memory foam mattresses, mattress toppers and pillows.

About Sleep Innovations

Sleep Innovations is the leader in consumer-driven foam products, proven to deliver comfort, relaxation and rejuvenation. The company designs and manufactures advanced, memory foam products, including pillows, mattress toppers and mattresses.

Through extensive clinical and consumer testing, Sleep Innovations has found that its breakthrough foam solutions help to improve the quality of its consumers’ lives through better sleep.

Sleep Innovations