Interstoff Asia reinforces status for cutting-edge fabrics

Visitors could also browse through the Research & Education Zone, created in partnership with the Hong Kong Research Institute of Textile and Apparel (HKRITA), which featured unique, cutting-edge garment and textile design applications. While in the Designers’ Studio, buyers could see up-close the outfits that had been modelled on the catwalk during four fashion shows.

Rising designers from Hong Kong transform exhibitors’ fabrics into cutting-edge fashion

As well as learning about the trends for next season, visitors and exhibitors at the fair were able to witness how the latest fabrics would look as finished products. Seven of Hong Kong’s up-and-coming fashion designers used fabrics sponsored by 18 exhibitors to showcase their talents in the Fabric to Fashion catwalk events.

One such designer was Erik Cheung, who brought his BINAR brand to the fair with a collection titled ‘Reconfiguring the Landscape of Memory’. He utilised fabrics from exhibitors in the Shaoxing County pavilion, which was making its debut appearance this year.

Speaking after the catwalk show, Mr Cheung praised the opportunity the fair provides for collaboration between industry players. “Interstoff Asia Essential has provided me with a chance to meet different kinds of customers. Exhibitors kept asking me how to use the fabrics to turn them into products. And I met a good supplier here from Korea, and one from Japan, with very interesting fabrics, and we have started a collaboration.” Mr Cheung also met with a representative from Lane Crawford who was interested in his handbag collection, proving once again that Interstoff Asia Essential is the perfect event for buyers, suppliers and designers to come together to do business.

The next edition of Interstoff Asia Essential will be held from 25 – 27 September, also at the Hong Kong Convention and Exhibition Centre. The Spring edition returns next year from March 19 – 21, 2014.

Messe Frankfurt