InFashion highlights importance of branding

The session kicked off with an impressive presentation by Bhatnagar where he emphasized on the need of hour to create more and more world class trained professionals. Currently, the share of RTS (Ready to Stitch wear) market is approximately `39,820 crore, which forms just 16% of the total textile and apparel market. Speakers were confident enough that with a reverse trend from RMG (Ready made garment) to RTS in the years to come, this trade will be a booming business. Currently, a y-o-y growth rate of 5-6% has been recorded in the tailoring trade.

The session ended with the launch of bi-lingual coffee table book “Mater tailors of India”, first ever effort to honour the magician of this magnificent trade. The Images Group publication was launched by Anirudh Deshukh, President-Textiles (Raymond), in the presence of Ramesh Poddar, Presient FAITMA and Chairman (Siyaram Silk Mills), PankajKapoor, MD (Take Five Inc.), AbhayKumat, CEO (Kamadgiri),  Ram Bhatnagar, VP (Emerging Businesses, Raymonds), and participating master tailors of India.

The day ended with a fabulous fashion show of the brands that exhibited in the during the event, followed by FAITMA-IMAGES InFashion’13 Honours. This honour is given for valuable contribution for the growth of fashion and fabric business in different categories. This year there were 34 honours in 9 categories. Life time achievement and Most Admired Men’s wear tailor, categories were introduced for the first time.

InFashion