Created in 1964 by Italian designer Francesco Saroglia, the Woolmark logo has been applied to more than five billion products worldwide, including high-end fashion apparel, bedding, carpets and apparel care products. It has been promoted and used on products in more than 100 countries across the globe.
“Five billion products in nearly 50 years shows the strength of the Woolmark logo and what it represents,” said The Woolmark Company’s Chief Strategy and Marketing Officer Robert Langtry.
“The logo is widely recognised in key markets across the globe as providing consumers with guaranteed fibre content and an assurance of quality.
“The logo’s strength comes from its simplicity: five black bands crisscrossing to form a skin, representing the softness, elegance and modernity of wool. It is one of the world’s most recognisable textile symbols.”
The logo is owned by The Woolmark Company, which operates a global licensing program that enables Woolmark licensees to use the logo as an independent quality endorsement on the licensee’s products.
The Woolmark Company also uses the logo in its global marketing campaigns to promote the natural benefits of wool. In particular the logo accompanies the ‘Merino. No Finer FeelingTM’ fibre advocacy campaign that establishes Merino wool as the fabric of choice for fine, contemporary fashion.
Coming in at number 11 in GDUSA’s survey, the Woolmark logo was pipped by American television network CBS (1) and Apple (2), but has proven to be more favourable than The Rolling Stones (15) and MTV (18).
This recognition in the USA follows on from the April 2011 edition of the UK’s Creative Review magazine announcing the Woolmark logo as its number one logo of all time, and the May 2012 edition of Australia’s Desktop magazine that had the Woolmark logo rank sixth in its Top 10 Australian Logos of All Time readers’ poll.
“These recent rankings show that the logo still has enduring appeal across the world,” Mr Langtry said. “As preparations for the Woolmark brand’s 50th anniversary celebrations begin, there is no better time to think wool.”
About The Woolmark Company
The Woolmark is the world’s best-known textile fibre brand, established in 1964.
The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by more than 27,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers.
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