Home / Knowledge / News / Textiles / Woolmark logo named among favourite logos
Woolmark logo named among favourite logos
08
Apr '13
As the Woolmark brand rapidly approaches its 50th year, a survey conducted by USA graphic design journal GDUSA has voted the Woolmark logo as the 11th favourite logo from the past half century.

Created in 1964 by Italian designer Francesco Saroglia, the Woolmark logo has been applied to more than five billion products worldwide, including high-end fashion apparel, bedding, carpets and apparel care products. It has been promoted and used on products in more than 100 countries across the globe.

“Five billion products in nearly 50 years shows the strength of the Woolmark logo and what it represents,” said The Woolmark Company’s Chief Strategy and Marketing Officer Robert Langtry.

“The logo is widely recognised in key markets across the globe as providing consumers with guaranteed fibre content and an assurance of quality.

“The logo’s strength comes from its simplicity: five black bands crisscrossing to form a skin, representing the softness, elegance and modernity of wool. It is one of the world’s most recognisable textile symbols.”

The logo is owned by The Woolmark Company, which operates a global licensing program that enables Woolmark licensees to use the logo as an independent quality endorsement on the licensee’s products.

The Woolmark Company also uses the logo in its global marketing campaigns to promote the natural benefits of wool. In particular the logo accompanies the ‘Merino. No Finer FeelingTM’ fibre advocacy campaign that establishes Merino wool as the fabric of choice for fine, contemporary fashion.

Coming in at number 11 in GDUSA’s survey, the Woolmark logo was pipped by American television network CBS (1) and Apple (2), but has proven to be more favourable than The Rolling Stones (15) and MTV (18).

This recognition in the USA follows on from the April 2011 edition of the UK’s Creative Review magazine announcing the Woolmark logo as its number one logo of all time, and the May 2012 edition of Australia’s Desktop magazine that had the Woolmark logo rank sixth in its Top 10 Australian Logos of All Time readers’ poll.

“These recent rankings show that the logo still has enduring appeal across the world,” Mr Langtry said. “As preparations for the Woolmark brand’s 50th anniversary celebrations begin, there is no better time to think wool.”

About The Woolmark Company

The Woolmark is the world’s best-known textile fibre brand, established in 1964.

The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by more than 27,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers.

Australian Wool Innovation


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search