Woolmark to promote use of wool in furnishings

Lastly, Pure is the theme that best summarises aspirations about a socially and ecologically compatible future through the representation of minimal atmospheres, natural hues, reassuring ambiances, plain forms.

To celebrate its debut in design, The Woolmark Company has partnered with Wallpaper, the leading design, architecture, fashion and lifestyle publication and invited eight international designers to offer their personal interpretation of the themes of the first Wool Lab Interiors, thus creating a set of unique and spectacular installations with wool turned into an emotion and an object of desire.

The selected names belong to a variety of sectors – ranging from architecture to interior decoration – and convey the utmost versatility of Merino wool:

Snarkitecture, an American architecture studio; took inspiration from the Pure theme;
Simon Heijdens, Designer, UK; took inspiration from the 798 theme;
Jahara Studio, Furniture design, Brazil; took inspiration from the Tweed Heritage theme;
Emiliano Godoy, Environmental designer, Mexico; took inspiration from the Metropolis theme;
Esrawe Studio, Interior and Furniture design, Mexico; took inspiration from the Tweed Heritage theme;
Adam Goodrum Studio, Furniture design, Australia; took inspiration from the Scandinavian theme;
Hassel, Architecture studio based in London and in Australia; took inspiration from the Metropolis theme;
Ron Gilad, designer based in New York.

Woolmark