Home / Knowledge / News / Textiles / Clariant revamps textile chemical website
Clariant revamps textile chemical website
11
Apr '13
Clariant, a world leader in specialty chemicals, launches a revamped website for its Business Unit Textiles Chemicals to offer users quicker and more efficient access to advanced and reliable solutions and expertise. The new website is designed with improved navigability and enhanced search and information features for customers and other visitors from a variety of markets and applications.

"Our new website is not a simple redesign of our online presence. It genuinely reflects how our business has been able to reshape itself recently," says Rainer Roesch, Head of Marketing and Product Development at Clariant’s Business Unit Textile Chemicals.

During the past two years, Clariant's Business Unit Textile Chemicals has been working hard at transforming itself into a more efficient and dynamic organization. "We implemented a new strategy which, among many other things, strongly focuses on solutions that best fulfill the needs of our customers in key markets,” says Roesch.

“The strategy has allowed us not only to rationalize our production network and supply chain, but also to redesign our product portfolio and better focus on selected applications and markets. New product and process developments and introductions that we have carried out recently illustrate our commitment to innovation and sustainability."

The new website features:
Regular updates on latest developments, with frequent additions of fresh content;
•A new section entirely dedicated to innovations;
•A strong focus on sustainability, with a section dedicated to the subject and the company's new ONE WAY sustainability service;
•An intuitive navigation system that allows users to preview content through advanced menu options, and which allows them to navigate according to the markets they are interested in, or the products and services that Clariant supplies;
•An “intelligent” search engine for quick access to valuable information relevant to specific user needs.

"The new website will offer our customers and visitors a much more pleasant user experience, with quick and efficient access to advanced and reliable solutions and expertise, wherever they are in the world," Roesch concludes.

Clariant


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Top executives
Textile industry, India

The event should be organised every year

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search