Home / Knowledge / News / Textiles / Clariant revamps textile chemical website
Clariant revamps textile chemical website
11
Apr '13
Clariant, a world leader in specialty chemicals, launches a revamped website for its Business Unit Textiles Chemicals to offer users quicker and more efficient access to advanced and reliable solutions and expertise. The new website is designed with improved navigability and enhanced search and information features for customers and other visitors from a variety of markets and applications.

"Our new website is not a simple redesign of our online presence. It genuinely reflects how our business has been able to reshape itself recently," says Rainer Roesch, Head of Marketing and Product Development at Clariant’s Business Unit Textile Chemicals.

During the past two years, Clariant's Business Unit Textile Chemicals has been working hard at transforming itself into a more efficient and dynamic organization. "We implemented a new strategy which, among many other things, strongly focuses on solutions that best fulfill the needs of our customers in key markets,” says Roesch.

“The strategy has allowed us not only to rationalize our production network and supply chain, but also to redesign our product portfolio and better focus on selected applications and markets. New product and process developments and introductions that we have carried out recently illustrate our commitment to innovation and sustainability."

The new website features:
Regular updates on latest developments, with frequent additions of fresh content;
•A new section entirely dedicated to innovations;
•A strong focus on sustainability, with a section dedicated to the subject and the company's new ONE WAY sustainability service;
•An intuitive navigation system that allows users to preview content through advanced menu options, and which allows them to navigate according to the markets they are interested in, or the products and services that Clariant supplies;
•An “intelligent” search engine for quick access to valuable information relevant to specific user needs.

"The new website will offer our customers and visitors a much more pleasant user experience, with quick and efficient access to advanced and reliable solutions and expertise, wherever they are in the world," Roesch concludes.

Clariant


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search