Representatives from the trade associations that encompass the clothing, footwear, textile and accessory sectors have expressed their satisfaction at Ifema's initiative to stage a joint event based on the two fairs. They are also satisfied with the dates that have finally been chosen for the event to take place.
The dates have been set for the staging of the new joint edition of SIMM and MODACALZADO+IBERPIEL, the two key trade forums in Spain for the clothing and footwear industries, both of which are organised by Ifema. Madrid's trade fair body has reached an agreement with representatives from both industries that the first edition of this new project will take place from 6th to 8th September 2013 at Feria de Madrid. In determining these dates, the organisers sought to cater for the interests of both fairs, whilst attracting the largest possible number of buyers.
In this respect, as of September 2013, both fairs will take place simultaneously at their two editions each year, within the framework of MOMAD - Fashion Events in Madrid, the new umbrella brand that brings together, as of now, all of the fashion fairs organised by IFEMA.
The coincident staging of these two fairs entails a new exhibition approach and a new fair layout, both of which seek to cater for current market demands. The new event will also present a larger joint exhibition area compared to that of the two events when staged on their own. Thus, Halls 12 and 14, which make up the DC Area at Feria de Madrid, will now be complemented by Halls 2 and 4. The four halls will be linked to one another through the area connecting Halls 4 and 12, which will boost the sense of synergy and facilitate the circulation of trade visitors.
In this respect, the new project will continue to take place within the DC Area at Feria de Madrid, the part of the exhibition centre devoted to hosting the staging of fairs and events linked to the world of fashion and new trends in general, such as Mercedes-Benz Fashion Week Madrid, Modacalzado+Iberpiel,
Etiqueta Negra, and the Urban Trends Festival, known as Mulafest. Furthermore, the new event will incorporate Halls 2 and 4. Due to their proximity and the ease with which they can be connected to the DC Area, these halls effectively form part of the Area's development plan, one that is applied to all events that take place in Halls 12 and 14 but which require a larger amount of exhibition space.
The marketing team continues to work on the organisational aspects relating to the event, as well as defining the sectors that will make up the exhibition. More specifically, the idea will be to create a concept that revolves around lifestyle and habitual use.
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