Home / Knowledge / News / Textiles / Apparel retailer Engelbert adopts African cotton
Apparel retailer Engelbert adopts African cotton
07
May '13
Engelbert Strauss, the mail-order and retail company is the latest Cotton made in Africa (CmiA) demand partner. The cooperation represents CmiA’s first entry into the important work clothes market.

Engelbert Strauss is supporting the Cotton made in Africa initiative and the expansion of sustainably produced cotton with its new “Art of Work” line. The colourful shirts with artistically interpreted, quality ostrich designs will be available at the company’s online shop, its catalogue and in company-owned workwearstores in late summer 2013.

The entire ten-piece collection, comprising t-shirts and long-sleeved shirts for men, women and children, bears the official wine-red Cotton made in Africa label. “Cotton, the all-natural raw material, enjoys great popularity, especially in the working world.

In Cotton made in Africa we have found a partner that offers this commodity with social and ecological added value,” says Henning Strauss, grandson of the company’s founder and co-owner.  CmiA promotes sustainable cotton farming in sub-Saharan Africa.

The initiative has created an alliance of international textile companies that buy and process the sustainably grown cotton cultivated by around 435,000 participating smallholder farmers for the world market. The cotton marketed by CmiA has a considerably smaller ecological footprint than conventional cotton.

Engelbert Strauss is a leading manufacturer of work clothes and work safety equipment. The company is the first in its branch to take a conscious step towards sustainability, thus expanding efforts on behalf of social issues on the African continent.

Cotton made in Africa

Cotton made in Africa (CmiA) is an initiative of the Aid by Trade Foundation (AbTF that helps people help themselves through trade, improving the living conditions of cotton farmers and their families in sub-Saharan Africa. Last year around 435,000 smallholder farmers from Benin, Zambia, Mozambique, Malawi and Côte d’Ivoire participated in CmiA.

Zimbabwe was the most recent project country to join the initiative in November 2012. In training seminars Cotton made in Africa teaches farmers modern, efficient and environmentally-friendly cultivation methods that help them improve the quality of their cotton, increase yield and so improve income.)

Cotton made in Africa


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.6%
No
13.4%
Skip
9.0%

Total Votes: 67

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.2%
No
28.4%
Skip
10.4%

Total Votes: 67

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.1%
No
10.4%
Skip
4.5%

Total Votes: 67

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.6%
No
11.9%
Skip
13.4%

Total Votes: 67


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search