'Fibre of our Nation' winners promote wool in USA

31 May '13

4 min read

“Another impressive initiative discussed with Michelle was the re-launch of the International Woolmark Prize. This is a great way of encouraging fashion’s future leaders to use wool in their creations. It became clear on our tour that it is important to have these leading fashion brands enthusiastic about using wool because they are the people that influence fashion, globally. If their designs include wool then the profile of wool will be lifted and so too demand for the fibre.”

The Taylors acknowledged that The Woolmark Company has “initiated some innovative and powerful global promotions for wool” and think this work could be supported by some more specific campaigns encouraging brand owners to connect directly with woolgrowers.

“If growers can share the story behind the wool they grow and the passion they have for growing wool, then I’m sure Australian wool could soon be established as the world’s ‘in fibre’ for people to wear, particularly in the northern hemisphere, returning profitability to woolgrowing areas around Australia.”

Woolmark

More Woolmark News... More Textiles News - United States Of America...