32 countries to partake at 'Interior Lifestyle Tokyo'

Interior Lifestyle Tokyo is based on two of Messe Frankfurt’s most prominent annual fairs in Frankfurt, Germany; “Ambiente”, the world’s largest consumer goods fair held every February, and “Heimtextil”, the world’s leading international trade fair for home and contract textiles held every January.

With its global network, the show has positioned itself as Asia’s number one consumer goods event. It has attracted interior design industry experts from around the world, and this year, the number of overseas exhibitors has increased by approximately 25%.

At the 23rd edition, “Creative Direction”, a group of four leading figures in the interior design industry have combined their expertise for an attractive show again.

They contributed to the nine zones in stylishly designed halls titled; HOME, KITCHEN LIFE, ACCENT, EVERYDAY, GLOBAL, MOVEMENT, NEXT, TALENTS and the Atrium Highlight ‘JAPAN STYLE’. Complementing the line-up of various products, there will be many highlight events that enable visitors to grasp the latest trends.

 The 23rd edition’s special highlights

Atrium Highlight: ‘JAPAN STYLE’

The Atrium Highlight has been presenting themed exhibits that offer inspiration for new lifestyle ideas every year. The special exhibition at the Atrium this year is ‘JAPAN STYLE’. ‘JAPAN STYLE’ is a zone which showcases Japanese products that reflect the fusion of a modern lifestyle and traditional high level skills and techniques that have cultivated supreme quality items in the country.

‘JAPAN STYLE’ was originally set at “Ambiente”, and recently has developed at this show and at its sister fair “IFFT/Interior Lifestyle Living”, held every autumn at Tokyo Big Sight.

‘JAPAN STYLE’ has been brought to the Atrium this year with the goal of promoting Japan, especially with the country being selected as the ‘partner country’ at “Ambiente 2014”[3]. ‘JAPAN STLYE’ aims to strengthen its impact and reinforce the promotion of Japanese culture at this show, as well as at “IFFT/Interior Lifestyle Living” in 2013, and last but not least, “Ambiente 2014”. The theme for ‘JAPAN STYLE’ at Interior Lifestyle Tokyo is ‘Super Ennichi’.

‘Ennichi’ is a Japanese festival where a range of stalls (food, games, souvenirs, etc.) are lined often at shrines and temples, and has been originally conducted to celebrate a day believed to have a special relation with a particular Japanese deity that varies among regions.